Volume is expected to remain flat over the forecast period, whilst value is projected to decline. Overall, home insecticides is relatively stable and highly dependent on weather conditions, thus no major spikes or falls are expected.
Promotional and discounting activity will be the main area of interest for players over the forecast period, with brands aiming to compete with lower priced private label – especially so in the spray/aerosol subcategory. This may well result in pushing down average unit prices.
E-commerce developments are expected to support sales in home insecticides, as the offer of products found online grows and consumers can easily browse for the options which suit their needs and budgets, in addition to the bonus of being able to read product reviews before making their selections.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Home Insecticides research and analysis database.
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