Home insecticides is a very established area and well-known to consumers in Lithuania. However, the area is mainly associated with products designed to combat mosquitos and cockroaches, with sales of other products remaining negligible.
Seasonality remains very strong within home insecticides, with various types of insecticides only appearing during warmer months of the year. In recent years, there have been unfavourable weather conditions during summer, with sales in the area thus rising modestly.
Due to changing climatic conditions worldwide, it is hard to forecast summer conditions. However, growth is not expected to be any higher over the forecast period than during the review period given the recent boost in sales due to an exceptionally hot and long summer.
Bros registered a significant increase in value share in 2018, becoming the leading player in the area. The company has been operating for many years and offers a wide product portfolio covering all home insecticides areas, thus building strong brand awareness among consumers in Lithuania.
International players remain the sales leaders within home insecticides, offering wide product portfolios and having substantial funds to invest in product development and promotional campaigns. Moreover, such players are eager to respond to rising consumer environmental awareness and increasing demand for products that do not pose a health threat.
BHC Group is the only domestic company operating in home insecticides, with the company operating under its Dichlofoss range within spray/aerosol insecticides. The brand maintains its strong and steady position among the top-three players within home insecticides and enjoys high consumer awareness, sometimes being used as a generic word for bug/insect killer in Lithuania.
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This industry report originates from Passport, our Home Care market research database.