Executive Summary

Feb 2019
PROSPECTS
New product developments remain limited

Home insecticides is a very established area and well-known to consumers in Lithuania. However, the area is mainly associated with products designed to combat mosquitos and cockroaches, with sales of other products remaining negligible.

Seasonality key to sales

Seasonality remains very strong within home insecticides, with various types of insecticides only appearing during warmer months of the year. In recent years, there have been unfavourable weather conditions during summer, with sales in the area thus rising modestly.

Good prospects for home insecticides

Due to changing climatic conditions worldwide, it is hard to forecast summer conditions. However, growth is not expected to be any higher over the forecast period than during the review period given the recent boost in sales due to an exceptionally hot and long summer.

COMPETITIVE LANDSCAPE
Bros leads home insecticides

Bros registered a significant increase in value share in 2018, becoming the leading player in the area. The company has been operating for many years and offers a wide product portfolio covering all home insecticides areas, thus building strong brand awareness among consumers in Lithuania.

International companies continue to lead home care sales

International players remain the sales leaders within home insecticides, offering wide product portfolios and having substantial funds to invest in product development and promotional campaigns. Moreover, such players are eager to respond to rising consumer environmental awareness and increasing demand for products that do not pose a health threat.

BHC Group remains sole domestic player

BHC Group is the only domestic company operating in home insecticides, with the company operating under its Dichlofoss range within spray/aerosol insecticides. The brand maintains its strong and steady position among the top-three players within home insecticides and enjoys high consumer awareness, sometimes being used as a generic word for bug/insect killer in Lithuania.

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Home Insecticides in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Lithuania?
  • What are the major brands in Lithuania?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Lithuania?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Lithuania - Category analysis

HEADLINES

PROSPECTS

New product developments remain limited
Seasonality key to sales
Good prospects for home insecticides

COMPETITIVE LANDSCAPE

Bros leads home insecticides
International companies continue to lead home care sales
BHC Group remains sole domestic player

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Well-balanced area with limited scope for growth
Shift towards premiumisation limited by strong promotional activity
Global heavyweights dominate, but local players emerging
Modern retailers lead sales
Flat performance anticipated

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources