The performance of home insecticides is largely dependent on the weather. Warm seasons result in bigger problems with insects.
As Dutch consumers become increasingly concerned about the potential harm to human/pet health and the environment caused by the use of home insecticides, they are showing a preference for alternative products. Alternative products like electric mosquito killers were a hit towards the end of the review period, as these products do not have any negative effects on the environment or health.
Henkel Nederland maintained its leading position in home insecticides in retail value terms in 2020. The company is active in all home insecticides categories under the Vapona brand.
Dutch summers are predicted to become warmer over the forecast period, which should have a positive effect on retail volume sales of home insecticides. Global warming is seeing insect populations in the country increase due to milder winters and hot summers, and this trend is expected to continue.
Consumers are expected to become more concerned about the potential negative health and environmental aspects associated with the use of insecticides containing chemicals. Consumers are aware that many home insecticides contain chemicals.
Electric insecticides is projected to post the fastest retail volume and value (at constant 2020 prices) growth over the forecast period. Many consumers like the convenience of electric insecticides, which are normally used to repel/kill mosquitoes.
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This report originates from Passport, our Insecticides research and analysis database.
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