When there is a massive invasion of insects, especially in large areas such as apartment blocks, inhabitants prefer to use professionals to handle the problem. This is usually in cities, where people do not have the time to fight insects themselves.
Spray/aerosol insecticides accounted for approximately half of overall value sales of home insecticides in 2018. The reason is that such products have almost immediate results compared with insecticide baits or electric insecticides.
In 2018, the most dynamic current value growth was seen by electric insecticides. Such products are perceived by consumers as being less detrimental to human health compared with sprays, for example, because of the lack of risk of inhaling the substance.
Johnson Wax Group was the undisputed leader in home insecticides in value terms in 2018, with its Raid brand leading and Baygon second. Both brands saw strong growth in electric home insecticides, due to massive advertising campaigns during spring and summer 2018, including television commercials, which increased product awareness.
Killtox was the third brand in home insecticides in 2018, climbing one place compared with 2017. The brand does not have advertising support, but its price is almost half that of Raid and sells at a slightly lower price than Baygon.
Supermarkets and hypermarkets increased their sales and shares in 2018, accounting for more than half of value sales of home insecticides in 2018. The reason is the strong promotional activities in these channels.
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This industry report originates from Passport, our Home Care market research database.