Home Insecticides in Slovakia

PROSPECTS

Economic improvements drive sales for premium products

Slovak consumers’ interest in premium home insecticide is growing. A growing number of people prefer effective products that carry a premium price as they seek to clear spaces from insects.

Specific and niche products gain some visibility in 2019

In 2019, specialised home insecticide products gained in popularity. Some of the most notable examples concern products that can be used to catch and get rid of moths in households.

Substitutes continue to hamper home insecticides

Using home-made alternatives to fend off insects, such as moths or ants, remained common in 2019, with many producing these by mixing commonly available ingredients such as lemon, lavender, sugar or sodium bicarbonate. A variety of recipes are shared among friends and relatives or over the internet via numerous discussion boards and social media.

COMPETITIVE LANDSCAPE

Leading manufacturers use two different strategies to grow sales

In 2019 HomeBrands created a new in-store marketing strategy for its leading brand Biolit. All products under the Biolit brand were made available on a standalone shelf across major retailers across the country.

In 2019 dm-Drogerie Markt launches Profissimo Nature to grow further

In 2019 dm-Drogerie Markt introduced a new trap for flies in other home insecticides under the brand Profissimo Nature. The product consists of a paste with natural ingredients that attract fruit flies, with flies adhering to the sticky part of the arched trap.

Stronger competition from niche products expected

Products from Asia increasingly compete with local ones, as the popularity of internet retailing grows and prices remain more affordable online. These include not only home insecticides in the forms of powder, chalk/pen or various traps, but also affordable ultrasonic repellents, which are gaining consumer interest.

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