Retail value sales of home insecticides in Slovakia slowed during 2020 despite home insecticides being a distress product, considered necessary and essential when there is a high incidence of insects. Thus, consumers would buy this product even in times of uncertainty such as during the pandemic.
E-commerce experienced another positive year in 2020 and grew its value share significantly. Consumers seem to become increasingly comfortable buying products through the e-commerce channel.
Home insecticides remained consolidated in 2020 with SC Johnson sro remaining in the lead and dm-Drogerie Markt sro continuing to be a distant second. Nonetheless, dm-Drogerie Markt’s private label products in electric insecticides, insecticide baits, insecticide coils, and other other home insecticides managed to gain substantial value share at the expense of SC Johnson during the year.
As a seasonal product that is considered essential once needed, home insecticides are expected to witness sluggish constant retail value sales growth over the forecast period. Electric insecticides is expected to experience the strongest constant retail value sales growth within the category and continue to have the largest value share.
Many home insecticide products, especially spray/aerosol insecticides, are not environmentally friendly and have high environmental loads as well as being perceived to cause health problems. Manufacturers of these products are not expected to make improvements to their formulations resulting in many consumers being more cautious when buying these types of products.
Manufacturers of home insecticides are expected to improve their own e-commerce platforms with greater transparency and a more intuitive online shopping experience. Moreover, they are likely to include more products on their platforms for purchase.
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This report originates from Passport, our Insecticides research and analysis database.
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