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Country Report

Home Insecticides in

Home Insecticides in Slovakia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flying insects the main inconvenience to Slovak households

Home insecticides remained one of the smallest categories of home care in terms of value sales in 2017 as Slovaks do not often experience problems with insects in their households, with the exception of mosquitos during the summer period, although most consumers are not accustomed to using home insecticides against mosquitos and instead deal with them by hand. Consumers also invest in window meshes to prevent flying insects from entering their households.

Spray/aerosol formats to lose ground to electric insecticides

Spray/aerosol insecticides was the most popular product format of home insecticides in 2017 as it is easy and convenient to use and highly effective. These products are available for both flying and crawling insects and Slovaks tend to have one spray/aerosol insecticide product at home to be ready for use when needed.

Home insecticides to record weak growth

The limited product development in home insecticides, with manufacturers not highly motivated to invest in strong marketing campaigns, will likely lead to limited sales growth of home insecticides over the forecast period. Slovak consumers are not particularly interested in using these products and will reach for them only when they have to deal with annoying crawling or flying insects in their households.

COMPETITIVE LANDSCAPE

HomeBrands leads home insecticides

HomeBrands leads home insecticides, offering only one brand, Biolit, which benefits from a strong distribution network across most store-based retailers. The company is present with the brand in all categories of home insecticides and, thanks to previous television advertising, is well known by most consumers.

SC Johnson ranked second in home insecticides

SC Johnson is the main competitor to HomeBrands, holding a strong position in home insecticides. While the company also offers products in every category of home insecticides, it only promoted its Raid electric insecticide brand in 2017.

International producers dominate home insecticides

Domestic players are represented in home insecticides by only one company, Tatrachema vd Trnava, offering its Bros brand. The company operates in most home insecticide categories, except for insecticide baits, which are not particularly popular among Slovak consumers.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Slovakia?
What are the major brands in Slovakia?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Slovakia?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Slovakia - Category analysis

HEADLINES

PROSPECTS

Flying insects the main inconvenience to Slovak households

Spray/aerosol formats to lose ground to electric insecticides

Home insecticides to record weak growth

COMPETITIVE LANDSCAPE

HomeBrands leads home insecticides

SC Johnson ranked second in home insecticides

International producers dominate home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care continues to grow

The popularity of eco-friendly products increases

Home care is led by the international player, Henkel Slovensko

New product developments towards quality

Home care set for further growth

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Flying insects the main inconvenience to Slovak households

Spray/aerosol formats to lose ground to electric insecticides

Home insecticides to record weak growth

COMPETITIVE LANDSCAPE

HomeBrands leads home insecticides

SC Johnson ranked second in home insecticides

International producers dominate home insecticides

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Slovakia - Category analysis

HEADLINES

PROSPECTS

Flying insects the main inconvenience to Slovak households

Spray/aerosol formats to lose ground to electric insecticides

Home insecticides to record weak growth

COMPETITIVE LANDSCAPE

HomeBrands leads home insecticides

SC Johnson ranked second in home insecticides

International producers dominate home insecticides

CATEGORY DATA

Home Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Home care continues to grow

The popularity of eco-friendly products increases

Home care is led by the international player, Henkel Slovensko

New product developments towards quality

Home care set for further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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