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Country Report

Home Insecticides in

Home Insecticides in Colombia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer fears fuelled by reappearance of some illnesses

Although the AH1N1 virus is not transmitted by mosquito bites, the announcement by the health authorities stating that more than 140 patients died in 2018 fuelled panic among Colombians, thus boosting sales of home insecticides. Consumers are still not very aware about the different transmission mechanisms of the AH1N1 virus and others lie Chikungunya, Zika and Dengue.

More permanent alternatives appearing to fight against mosquitos

Latent concern about suffering a tropical illness transmitted by mosquitos has boosted sales of UV electric lamps. Such products, as well as ultrasonic devices, are now commonly seen in major retailers in response to demand among consumers looking to combat mosquitos.

Specialisation appreciated in home insecticides

Although general home insecticides that eliminate flying and crawling insects with the same product are still appreciated by consumers, specialised products for flying insects are seeing dynamic performance. Flying insects or mosquitos are seemingly more feared than cockroaches.

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to dominate

Raid’s excellent reputation ensures that SC Johnson & Son continues to dominate sales within home insecticides. Along with a very complete portfolio that includes electric, spray/aerosol and other insecticides, the brand has worked on strengthening its image as being reliable for critical tasks such as protecting families from insect transmitted illnesses.

Reckitt Benckiser continues to lose sales share

It appears that Reckitt Benckiser has given up on home insecticides, with its products being increasingly difficult to find. Indeed, the company’s Cupex and Rodasol brands are in the process of being withdrawn, driven by the dominance of Raid.

National companies continue to compete in home insecticides

Laboratorios Cofarma, with Rayol, remains the leading domestic company in the area. However, sales vary strongly by region as the company is more successful on the north coast, where it is based.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Colombia?
What are the major brands in Colombia?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Colombia?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Colombia - Category analysis

HEADLINES

PROSPECTS

Consumer fears fuelled by reappearance of some illnesses

More permanent alternatives appearing to fight against mosquitos

Specialisation appreciated in home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to dominate

Reckitt Benckiser continues to lose sales share

National companies continue to compete in home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Home care manufacturers get creative to keep sales up

Multipurpose products revamped in 2018

Unilever continues to lead sales in 2018

Small independent grocers to compete with modern retailers

Polarisation between specialised and general products

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer fears fuelled by reappearance of some illnesses

More permanent alternatives appearing to fight against mosquitos

Specialisation appreciated in home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to dominate

Reckitt Benckiser continues to lose sales share

National companies continue to compete in home insecticides

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Colombia - Category analysis

HEADLINES

PROSPECTS

Consumer fears fuelled by reappearance of some illnesses

More permanent alternatives appearing to fight against mosquitos

Specialisation appreciated in home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to dominate

Reckitt Benckiser continues to lose sales share

National companies continue to compete in home insecticides

CATEGORY DATA

Home Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Home care manufacturers get creative to keep sales up

Multipurpose products revamped in 2018

Unilever continues to lead sales in 2018

Small independent grocers to compete with modern retailers

Polarisation between specialised and general products

MARKET INDICATORS

MARKET DATA

SOURCES

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