Executive Summary

Feb 2019
PROSPECTS
Summer heatwave creates ideal conditions for insects to thrive

In 2018, the UK experienced a relatively wet spring, followed by an extremely hot and long summer that provided ideal conditions for insect populations to increase significantly. Horseflies were among the insects that benefitted most from the hot weather, especially in rural areas, while climate changes have also fuelled the migration of moth species from southern Europe to the UK.

Spray insecticides remains leading home insecticide product

Spray/aerosol insecticides saw the strongest current value growth in 2018, remaining the most preferred insecticide product among consumers in the UK. This popularity can be attributed to the ease of use of such products and their ability to kill or repel different insect types, including wasps and cockroaches.

Ingredient regulations and consumer awareness shape product formulations

Home insecticides, along with pesticides, have been blamed for the disappearance of various insect species from the UK countryside, with the EU ban on bee-harming neonicotinoids in pesticides expected to be followed by further regulations against the use of harsh chemical ingredients in insecticide products. Tighter ingredient requirements, combined with increased consumer awareness of health and environmental issues associated with the use of harmful chemicals, have compelled manufacturers to undertake costly research in order to develop new safer ingredients and biological products.

COMPETITIVE LANDSCAPE
SC Johnson’s Raid leads home insecticide sales

Raid remained the most popular home insecticide brand in 2018, followed by Rentokil Initial from Rentokil and Vitax’s Nippon. SC Johnson owes its leading position to its recognisability and extensive distribution network, which covers retailers, specialist and convenience stores, whereas most of Rentokil’s and Vitax’s products are sold through specialised retailing stores.

Private label maintains considerable presence

Private label sales remain strong within home insecticides, largely owing to the absence of top brands from non-grocery retailing stores. Private label sales share in insecticide baits increased in 2018, with sales being boosted by the small number of players in the area and low consumer loyalty to specific brands.

Regulatory issues to boost major home insecticide players

Leading home insecticide manufacturers such as SC Johnson and Rentokil Initial are better suited to coping with future regulatory issues and development costs due to their financial strength and regulatory experience. Therefore, these companies are expected to continue dominating sales and increasing their shares at the expense of smaller players over the coming years.

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Home Insecticides in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in United Kingdom?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Summer heatwave creates ideal conditions for insects to thrive
Spray insecticides remains leading home insecticide product
Ingredient regulations and consumer awareness shape product formulations

COMPETITIVE LANDSCAPE

SC Johnson’s Raid leads home insecticide sales
Private label maintains considerable presence
Regulatory issues to boost major home insecticide players

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Home care sees growth in 2018
Sustainability, an increasingly visible feature within home care
New and small players continue to expand
Sales boosted by new product developments
Cautiously optimistic outlook for home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources