COVID-19 did not significantly impact sales in home insecticides in 2020 as consumers focused on hygiene-related products during the global health crisis. As such, demand remained relatively consistent for products in home insecticides, as consumers spent more time at home and continued to focus on the efficacy of products in this category to ensure a clean and pest-free home environment.
In Australia, consumers began to demand more environmentally friendly products in 2020 as they became more aware of harmful ingredients. The COVID-19 pandemic saw consumers spending more time at home, and also drove a greater interest in health and wellness in Australia, which meant that consumers were increasingly aware of the harmful effects of ingredients used in home insecticides product to both humans and the environments.
Price continued to represent a key factor in consumer decision making processes in 2020. Companies in home insecticides and retailers continued to offer multipacks and price discounting during the COVID-19 pandemic to appeal to price sensitive consumers in Australia.
Demand for eco-friendly and natural products in home insecticides is expected to increase over the course of the forecast period. This is primarily due to the growth of health and wellness trends, which will continue to gain ground in the forecast period, such as the trend for organic food which has spurred many consumers to take a greater interest in the origins of products in home care.
Consumers are expected to demand increasingly professional results from products in home insecticides in the forecast period as the COVID-19 pandemic has really increased the focus on health and hygiene in Australia. Consumers will want products to help them to keep their homes insect-free for longer periods of time.
Despite recording strong growth over the course of the review period, in the forecast period, electric insecticides is expected to see its growth slowdown in the coming years. Although high prices will sustain retail current volume growth in the forecast period, retail volume growth is set to slow considerably.
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