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Country Report

Home Insecticides in

Home Insecticides in Hong Kong, China

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Concern about airborne insecticides due to the fear of breathing in harmful materials

Consumers in Hong Kong are wary of using airborne insecticides, including spray/aerosol insecticides, insecticide coils and electric insecticides. The reason is that they are afraid of inhaling insecticide fumes; hence, they are turning to alternative solutions such as essential oils.

Safety features attract consumers to spray/aerosol insecticides, preventing decline

Spray/aerosol insecticides experienced slow current value growth in 2018. Unlike other airborne insecticides, insecticide sprays are not used on an ongoing basis, and are purchased and used as a product of last resort.

Demand for insecticide baits drops due to scepticism of their efficacy

Current value and volume sales of insecticide baits dropped significantly in 2018, and are expected to slide even further in the forecast period. According to trade sources, demand for insecticide baits dropped due to consumers’ scepticism of their functionality and usefulness.

COMPETITIVE LANDSCAPE

Bio Kill gains traction with its advertised biodegradable formula

Bio Kill has gained share in spray/aerosol insecticides with its odourless and biodegradable formula. Consumers in Hong Kong are wary of home insecticides that could harm the human body, and are concerned that the residuals of these products could poison pets when ingested.

Environmentally-friendly packaging

Instead of using a metal aerosol can, Bio Kill is offered in an HDPE plastic bottle with a spray closure. Non-aerosol can solutions are more environmentally-friendly, and the product is also safer to use as it is non-flammable.

Concentrated value shares in home insecticides makes it difficult to penetrate

Share in home insecticides is highly concentrated amongst three brands – Speedtox, Raid and Baygon – which accounted for nearly three quarters of value sales in 2018. With such a large share distributed amongst these brands, the barrier to entry is high, and it is difficult for new brands to enter home insecticides in Hong Kong.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Hong Kong, China?
What are the major brands in Hong Kong, China?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Hong Kong, China?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Concern about airborne insecticides due to the fear of breathing in harmful materials

Safety features attract consumers to spray/aerosol insecticides, preventing decline

Demand for insecticide baits drops due to scepticism of their efficacy

COMPETITIVE LANDSCAPE

Bio Kill gains traction with its advertised biodegradable formula

Environmentally-friendly packaging

Concentrated value shares in home insecticides makes it difficult to penetrate

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Concern about airborne insecticides due to the fear of breathing in harmful materials

Safety features attract consumers to spray/aerosol insecticides, preventing decline

Demand for insecticide baits drops due to scepticism of their efficacy

COMPETITIVE LANDSCAPE

Bio Kill gains traction with its advertised biodegradable formula

Environmentally-friendly packaging

Concentrated value shares in home insecticides makes it difficult to penetrate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Concern about airborne insecticides due to the fear of breathing in harmful materials

Safety features attract consumers to spray/aerosol insecticides, preventing decline

Demand for insecticide baits drops due to scepticism of their efficacy

COMPETITIVE LANDSCAPE

Bio Kill gains traction with its advertised biodegradable formula

Environmentally-friendly packaging

Concentrated value shares in home insecticides makes it difficult to penetrate

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

MARKET DATA

SOURCES

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