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Country Report

Home Insecticides in

Home Insecticides in Hong Kong, China

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales stay on upward trend

Home insecticides recorded current value growth in 2017. Young homeowners in Hong Kong rely on home insecticides to kill mosquitoes, ants and cockroaches, which are commonly seen in the territory because of the humid weather and dense housing.

Pet ownership drives growth of other home insecticides

Other home insecticides continued to post the strongest current value growth in 2017, driven by sales of insecticidal fumigator. In Hong Kong, dog ownership increased significantly over the period 2010 to 2015, and as a result, spending on pet care also rose.

Marginal decline in performance anticipated

Home insecticides is set to record a stagnant performance in volume terms over the forecast period, as opposed to low growth registered during the review period. Consumers are likely to reduce their usage of home insecticides in view of their rising health-consciousness, which will result in increasing concerns about inhaling fumes from home insecticides.

COMPETITIVE LANDSCAPE

International players continue to lead

SC Johnson (HK) led home insecticides in 2017, benefiting from the established presence of its flagship brands, including Baygon and Raid. In particular, these two brands occupied the top two positions in electric insecticides and spray/aerosol insecticides.

Private label still insignificant despite a growing presence

As in most of the other home care categories, private label accounted for only a low value share within home insecticides in 2017 and over the whole of the review period. One of the biggest advantages of private label in home insecticides is their price-competitiveness; however, these low prices in turn make consumers hesitant about the effectiveness and harmfulness of their products.

Variety of products to widen

It is expected that during the forecast period, manufacturers and sellers are set to deliver significant product innovations amid changing consumer needs. Consumers prefer minimum contact with insects when dealing with them; at the same time they dislike the odour of insecticides, especially of spray/aerosol versions.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Hong Kong, China?
What are the major brands in Hong Kong, China?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Hong Kong, China?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Sales stay on upward trend

Pet ownership drives growth of other home insecticides

Marginal decline in performance anticipated

COMPETITIVE LANDSCAPE

International players continue to lead

Private label still insignificant despite a growing presence

Variety of products to widen

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record current value growth in 2017

Convenience is king

Bricks-and-mortar stores triumph over e-commerce

The competitive landscape is static

Reaching market maturity

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales stay on upward trend

Pet ownership drives growth of other home insecticides

Marginal decline in performance anticipated

COMPETITIVE LANDSCAPE

International players continue to lead

Private label still insignificant despite a growing presence

Variety of products to widen

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Sales stay on upward trend

Pet ownership drives growth of other home insecticides

Marginal decline in performance anticipated

COMPETITIVE LANDSCAPE

International players continue to lead

Private label still insignificant despite a growing presence

Variety of products to widen

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record current value growth in 2017

Convenience is king

Bricks-and-mortar stores triumph over e-commerce

The competitive landscape is static

Reaching market maturity

MARKET INDICATORS

MARKET DATA

SOURCES

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