Volume growth rates across home insecticides are set to slow slightly. Current Value growth will continue to outperform volume growth, driven by demand for specific products with a more natural positioning.
With increased attention to personal health and at-home hygiene quality, home insecticide players’ innovation is likely to focus on products that contain more ecologically friendly ingredients, a trend which was emerging in pre-pandemic Costa Rica and was strengthened during the pandemic. The country’s more affluent consumers are expected to gain further interest in effective, all-natural, chemical-free formulations containing different types of functional ingredients such as mint, citronella and eucalyptus.
With lingering price sensitivity among low- to mid-income consumers heading into the forecast period, value packs and promotional bulk deals will continue to play an important role in home insecticides’ sales growth over the forecast period. This will be in addition to the growing availability of low-cost value-for-money alternatives targeted at low-income consumers via more generic products such as insecticide coils.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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