Home Insecticides in Germany

PROSPECTS

Decline in the insect population hinders growth in home insecticides

Scientists have stated that the insect population has declined in Germany. Some of the insects most affected include bees and moths, as these are targeted by home insecticides products.

Rising health awareness continues to influence home insecticides negatively

When choosing home insecticides, consumers pay increasing attention to the quality of products and assess their potential harm to health and the environment. They seek products that contain ingredients that are natural and not harmful to the environment.

Home improvement and gardening stores continues its growth as a distribution channel for home insecticides

Health and beauty specialist retailers such as dm and Rossmann remain the most popular outlets for home insecticides in Germany. However, home improvement and gardening stores is becoming an increasingly important distribution channel.

COMPETITIVE LANDSCAPE

Aeroxon Insect Control replaces Scotts Celaflor as leading player

Aeroxon Insect Control GmbH became the leading player within home insecticides in Germany in 2019, replacing Scotts Celaflor GmbH and its Nexa Lotte brand). The medium-sized German company grew more strongly than overall home insecticides in the review period and in 2019 reached first place.

Raid dominates spray/aerosol insecticides and electric insecticides

SC Johnson GmbH’s brand of home insecticides, Raid, dominated value sales of spray/aerosol and electric insecticides in 2019. Between these two categories, its performance was stronger in spray/aerosol insecticides in 2019 where Aeroxon, the leading brand of home insecticides, has no product present.

Profissimo posts strong value growth in electric insecticides

Dm-Drogerie Markt GmbH & Co KG’s private label, Profissimo, recorded one of the fastest value growth rates in electric insecticides in 2019. This was its strongest performance among all the home insecticides categories in which it was present in 2019.

Files are delivered directly into your account within a few minutes of purchase.