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Country Report

Home Insecticides in

Home Insecticides in Germany

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weather conditions in Germany favour home insecticides

The winter months of 2016/2017 were uncharacteristically mild in Germany, according to meteorologists. The average temperature remained about 1°C higher than the long-term average over 1961-1990.

Innovative products, designs and formats contribute to sales

In addition to multi-insect spray/aerosol insecticides, insecticide baits also recorded strong value growth in 2017. New formats were launched, allowing the more effective trapping of various insects, including ants, fruit flies and food moths, which are some of the most common pests in German households.

Green, wellness and DIY trends pose a threat to growth

With average household usage standing at just 0.1kg in 2017, there appears to be room for growth in terms of home insecticide volume sales.

COMPETITIVE LANDSCAPE

Nature of the category means only minor changes in the competitive landscape

In 2017, Scotts Celaflor continued to lead home insecticides. Its leading brand Nexa Lotte is well-known and trusted by German consumers, while also offering a wide selection of different products.

Green products support the growth of brands and private label

Aeroxon additionally benefited from the launch of various products featuring new, more efficient and natural formulas as well as new product designs enabling home insecticides to better blend in with home decor. The company recorded the second strongest value sales growth in 2017, behind only dm-Drogerie Markt’s private label Profissimo.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Germany?
What are the major brands in Germany?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Germany?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Germany - Category analysis

HEADLINES

PROSPECTS

Weather conditions in Germany favour home insecticides

Innovative products, designs and formats contribute to sales

Green, wellness and DIY trends pose a threat to growth

COMPETITIVE LANDSCAPE

Nature of the category means only minor changes in the competitive landscape

Green products support the growth of brands and private label

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weather conditions in Germany favour home insecticides

Innovative products, designs and formats contribute to sales

Green, wellness and DIY trends pose a threat to growth

COMPETITIVE LANDSCAPE

Nature of the category means only minor changes in the competitive landscape

Green products support the growth of brands and private label

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Germany - Category analysis

HEADLINES

PROSPECTS

Weather conditions in Germany favour home insecticides

Innovative products, designs and formats contribute to sales

Green, wellness and DIY trends pose a threat to growth

COMPETITIVE LANDSCAPE

Nature of the category means only minor changes in the competitive landscape

Green products support the growth of brands and private label

CATEGORY DATA

Home Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Home care records further positive value and volume growth in 2017

Sales driven by demand for greater sustainability, convenience and added value

Competition set to intensify further

Sustainability and eco-friendliness versus convenience and premiumisation

Innovation set to support further growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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