Sales of home insecticides continued to decline in Germany in 2021. Weather conditions during 2021 were unable to support sales of home insecticides as the summer was rather atypical with a mix of intermittent periods of high temperatures followed by periods of rain.
As German consumers become increasingly concerned about the potential harm to human/pet health and the environment caused by the use of home insecticides, they are showing a preference for alternative products and more natural and eco-friendly variants. Alternative products such as electric mosquito killers were popular towards the end of the review period, as these products are perceived as having no negative effects on the environment or health.
Aeroxon Insect Control GmbH remained the clear leader of home insecticides in 2021, holding a 32% retail value share. Its strong position is based on the familiarity and trust placed in its Aeroxon brand, which has a solid presence across the retail landscape with strong shelf positioning, while also being well established amongst local consumers.
German summers are predicted to become warmer over the forecast period, which should have a positive effect on retail volume sales of some home insecticides. A growing climate crisis is resulting in insect populations in the country increasing due to milder winters and hot summers, and this trend is expected to continue.
German consumers are expected to become increasingly concerned about the potential negative health and environmental aspects associated with the use of insecticides containing chemicals. As they are aware that many home insecticides contain chemicals, rather than simply relying on insecticides to repel or kills insects, many of them are looking to prevention and more natural ways to avoid infestations.
Electric insecticides is projected to post the fastest retail volume and value (at constant 2021 prices) growth over the forecast period. Many consumers appreciate the convenience of electric insecticides, which are normally used to repel/kill mosquitoes.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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