The El Niño phenomenon is likely to lead to a growing presence of insects in Peru. As such, players could use this as an opportunity to educate consumers and potential customers about the use of home insecticides to both repel and remove insects from their home and avoid the risk of contracting diseases such as dengue.
Economy brands and private label will likely become increasingly relevant in home insecticides over the forecast period. Leading brands such as Sapolio, Baygon and Raid, are believed to be more effective or faster at combating household pests, but given many products have similar ingredients this dominance could be tested if consumers become more educated about the use of home insecticides.
Among the various types of home insecticides used in Peru spray/aerosol insecticides remains the go-to choice for most people. These are the products with the greatest penetration in the market and, therefore, they are the ones that most Peruvian consumers are aware of and which they turn to deal with insects and other pests.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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