With home seclusion in place for much of 2020, many consumers were reluctant to make frequent use of insecticides in the home environment due to fears over toxicity for children, the elderly and those with allergies. It is thought that some may have turned to professional services or mechanical methods for dealing with insect or rodent infestations, as opposed to using home insecticides.
Intradevco Industrial continued to lead home insecticides in 2020 with its top-ranked Sapolio brand. SC Johnson followed with Raid.
Home insecticides is expected to record low average retail value growth at 2020 prices over the forecast period. Electric insecticides is set to offer the best prospects, with steadily increasing retail value growth throughout the forecast period.
The COVID-19 pandemic has increased awareness around the fragility of health and the importance of maintaining a clean and hygienic environment within the home. Consumers are therefore expected to adopt more hygiene-centric lifestyles over the forecast period, becoming more aware of health and wellbeing trends.
Private label players and brands are expected to gain value share over the forecast period, provided they continue to offer the consumer a good performance at accessible prices. Projected continuing high unemployment and a slow economic recovery are likely to mean that important consumer groups turn to cheaper brands from large retailers that they already trust, potentially limiting growth for higher-priced branded options over the forecast period.
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This report originates from Passport, our Insecticides research and analysis database.
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