Home insecticides is expected to post solid growth in total volume sales over the forecast period, with all categories poised to record positive performances in this respect. The fact that insect infestations are common in Peru due to climate conditions and the country’s remarkable biodiversity will ensure overall demand remains steady, as will the serious risks to human health posed by various species, most notably mosquitoes.
Spray/aerosol insecticides will continue to account for the lion’s share of home insecticides volume and current value sales over the forecast period. Their popularity is partly explained by lower unit prices and wider distribution as compared to other formats, though consumers also favour these products because they are easy to use, provide instant results and can be applied in a highly targeted manner.
The sustainability trend looks set to remain less influential in home insecticides than elsewhere in the Peruvian home care market over the forecast period, as due to the unpleasant nature of insect infestations and the health hazards posed by species such as mosquitoes most people tend to prioritise efficacy above all else when buying these products. Nonetheless, it is expected some companies will seek to improve their credentials in this area by developing more eco-friendly variants that are made with natural ingredients and contain fewer harsh chemicals.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Home Insecticides research and analysis database.
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