Executive Summary

Feb 2019
PROSPECTS
Claims of improved formulations support value growth

Households are shifting towards products claiming advancements in terms of improved effectiveness and longer lasting results. This is evident in packaging text, with products actively seeking to communicate their enhanced attributes.

Unit price growth boosted by seasonality

Household demand for home insecticides is seasonal, with evident peaks during the warmer months of the year. This is reflective of Sweden’s cool and temperate climate, with demand for insecticides correspondingly declining during the colder winter months.

Safety and environmental concerns are evident

Negative connotations surround the use of home insecticides by households. Consumers are unsure if the use of insecticides is safe for their personal health, and many are concerned about the potential harm to the environment.

COMPETITIVE LANDSCAPE
SC Johnson is the leader

SC Johnson Sweden AB, the national brand owner of Raid, led value sales in 2018. SC Johnson maintained the leadership position throughout the review period.

Regulation might lead to consolidation

Given rising concern regarding the personal safety aspects and environmental impact of the use of insecticides, regulators are addressing these concerns and are actively seeking to make improvements to ensure product safety. It is therefore likely that regulation will have an impact on the sales development of home insecticides over the forecast period, with increased regulation likely to drive up the cost of product development and production.

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Home Insecticides in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Sweden market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Sweden?
  • What are the major brands in Sweden?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Sweden?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Sweden - Category analysis

HEADLINES

PROSPECTS

Claims of improved formulations support value growth
Unit price growth boosted by seasonality
Safety and environmental concerns are evident

COMPETITIVE LANDSCAPE

SC Johnson is the leader
Regulation might lead to consolidation

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

The value of home care continues to rise
The premiumisation of home care
Market entry of Normal
Sustainability a key theme in new product developments
Value growth expected but threats are emerging

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources