Households are shifting towards products claiming advancements in terms of improved effectiveness and longer lasting results. This is evident in packaging text, with products actively seeking to communicate their enhanced attributes.
Household demand for home insecticides is seasonal, with evident peaks during the warmer months of the year. This is reflective of Sweden’s cool and temperate climate, with demand for insecticides correspondingly declining during the colder winter months.
Negative connotations surround the use of home insecticides by households. Consumers are unsure if the use of insecticides is safe for their personal health, and many are concerned about the potential harm to the environment.
SC Johnson Sweden AB, the national brand owner of Raid, led value sales in 2018. SC Johnson maintained the leadership position throughout the review period.
Given rising concern regarding the personal safety aspects and environmental impact of the use of insecticides, regulators are addressing these concerns and are actively seeking to make improvements to ensure product safety. It is therefore likely that regulation will have an impact on the sales development of home insecticides over the forecast period, with increased regulation likely to drive up the cost of product development and production.
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This industry report originates from Passport, our Home Care market research database.