International players continued to lead home insecticides in 2018, divided between SC Johnson Co and Reckitt Benckiser. The long-standing presence and wide distribution of these companies’ brands have led to them becoming well-trusted and recognised in the country for decades.
The leading brands invested heavily in in-store promotions in 2018, with discounts and offers such as buy-two-get-one-free for Baygon. Most of the promotions were on spray/aerosol insecticides.
Manufacturers will have to invest heavily in educational marketing efforts to communicate the safety of their products over the forecast period. Consumers are beginning to focus on the negative effects of these products, a situation which will likely affect overall sales of home insecticides.
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This industry report originates from Passport, our Home Care market research database.