Executive Summary

Feb 2019
COMPETITIVE LANDSCAPE
International brands lead home insecticides

International players continued to lead home insecticides in 2018, divided between SC Johnson Co and Reckitt Benckiser. The long-standing presence and wide distribution of these companies’ brands have led to them becoming well-trusted and recognised in the country for decades.

Promotions by brands drive growth

The leading brands invested heavily in in-store promotions in 2018, with discounts and offers such as buy-two-get-one-free for Baygon. Most of the promotions were on spray/aerosol insecticides.

Increased awareness of health and hygiene expected

Manufacturers will have to invest heavily in educational marketing efforts to communicate the safety of their products over the forecast period. Consumers are beginning to focus on the negative effects of these products, a situation which will likely affect overall sales of home insecticides.

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Home Insecticides in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in United Arab Emirates?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in the United Arab Emirates - Category analysis

HEADLINES

Consumer awareness to drive growth for home insecticides
Home insecticides recovers
Spray/aerosol insecticides remains most popular format

COMPETITIVE LANDSCAPE

International brands lead home insecticides
Promotions by brands drive growth
Increased awareness of health and hygiene expected

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers
Introduction of VAT and consumer behaviour
Private label preference grows
New product development relies on packaging
Innovation to shape home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources