Executive Summary

Feb 2019
PROSPECTS
Home insecticides maintains positive growth momentum

Due to hotter and longer summer seasons in Taiwan, both the Taiwanese government and consumers have been paying active attention to how to efficiently achieve pest control. On the one hand, the government continues educating consumers about the significance of maintaining a hygienic home environment, which supports the positive growth of home insecticides.

Other home insecticides registers higher growth rates

Other home insecticides has continued to be the highest growing subcategory since 2009, which is attributed to stronger growth in foggers/bombs which create less smoke than coils, together with in-home mosquito repellent nets which successfully keep mosquitos away from indoors. Given the frequent Dengue fever outbreaks in the summer, the latter have certainly caught the attention of potential consumers.

Spray/aerosol insecticides remains the largest subcategory in home insecticides

Spray/aerosol insecticides contributes the highest retail value due to highest average unit prices, and its higher value compared to other subcategories can be partly attributed to it being the major format to prevent flying insects such as mosquitos. By comparison, insecticide coils registers the lowest retail value due to the lowest unit prices and consumption falling due to associated unpleasant smoke and fumes.

COMPETITIVE LANDSCAPE
Chung Tai Hsing maintains lead due to multiple product lines and brands

Chung Tai Hsing Chemical Industry Co Ltd continued leading home insecticides in 2018, and two well-known brands Crocodile and Pi An Chu covering all subcategories consolidated its position. For example, the company not only extended Crocodile’s mosquito repellent net, which enjoyed stronger performance, to more retail channels, but actively introduced similar products, from Japan, that can be used 100 days longer, to attract more consumers.

Domestic players continue to dominate, while international players expand slowly

Domestic players continue to dominate overall home insecticides due to their wider product portfolios, extensive retail channels across the country and lower price points. Meanwhile, SC Johnson & Son Taiwan and Henkel Taiwan hold leading positions with Raid in electric insecticides and Combat in insecticide baits, respectively, and they rarely need to invest further marketing resources.

Other home care non-grocery specialists indispensable in home insecticides

Hypermarkets and supermarkets have retained their position as leading channels in home insecticides, yet other home care non-grocery specialists demonstrate their exclusive strength to consumers in both urban and suburban areas in Taiwan. These outlets are typically home and garden specialist retailers, and have “hardware” in their Chinese store names.

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Home Insecticides in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Taiwan?
  • What are the major brands in Taiwan?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Taiwan?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Taiwan - Category analysis

HEADLINES

PROSPECTS

Home insecticides maintains positive growth momentum
Other home insecticides registers higher growth rates
Spray/aerosol insecticides remains the largest subcategory in home insecticides

COMPETITIVE LANDSCAPE

Chung Tai Hsing maintains lead due to multiple product lines and brands
Domestic players continue to dominate, while international players expand slowly
Other home care non-grocery specialists indispensable in home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in home care in 2018
More focus on eco-friendly products
Unilever leads home care for another year
Manufacturers are trying to spur higher growth through innovation
Slightly faster growth expected over forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources