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Country Report

Home Insecticides in

Home Insecticides in Taiwan

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home insecticides posts healthy growth in 2017

Both the Taiwanese government and the public have paid serious attention to dengue fever, especially in the summer since 2015, leading to the government successfully suppressing dengue fever outbreaks in 2016 and consumers getting used to home insecticides to avoid direct contact with these tropical insects. Considering the weather in Taiwan gets hotter during summer, it is increasingly difficult to control the damage from dengue fever outbreaks.

Insecticide baits and other home insecticides are the most dynamic

Insecticide baits and other home insecticides were the most dynamic categories within home insecticides over the review period, including in 2017. Growth of other home insecticides was attributable to sales of foggers/bombs, which create less fog than coils, while insecticide baits was supported by consumers’ reluctance to come into direct contact with home insecticides.

Spray/aerosol insecticides remains the largest category

Spray/aerosol insecticides contributed the highest value sales within home insecticides in 2017, partly due to high prices but also due to being the major format for combating flying insects, such as mosquitoes. Crawling spray/aerosol and dual-use products are also popular in Taiwan.

COMPETITIVE LANDSCAPE

Leader’s position is supported by multiple product lines and brands

Chung Tai Hsing Chemical Industry Co continued leading home insecticides in 2017, which was mainly attributable to its two well-known brands Crocodile and Pi An Chu, and also multiple product lines launched under these brands. For instance, Crocodile’s anti-mosquito net performs well in multiple channels.

International players slowly increase their shares, while domestic players continue dominating home insecticides

While international brands gained some value share in 2017, domestic players continued to dominate home insecticides due to their wider distribution networks and lower prices. Meanwhile, international players such as SC Johnson & Son Taiwan and Henkel Taiwan invested more heavily in marketing campaigns to increase awareness among local consumers.

Multiple retailing channels, including warehouse clubs and independent small grocers, are important in supporting growth of home insecticides

Hypermarkets and supermarkets maintained their positions as leading channels within home insecticides in 2017; however, warehouse clubs such as Costco contributed greatly to the strong performance of Crocodile within other home insecticides. Also, domestic brands penetrate not only through supermarkets, but also through independent small grocers located on many street corners, which are convenient for consumers in urban or suburban regions in Taiwan.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Taiwan?
What are the major brands in Taiwan?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Taiwan?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Taiwan - Category analysis

HEADLINES

PROSPECTS

Home insecticides posts healthy growth in 2017

Insecticide baits and other home insecticides are the most dynamic

Spray/aerosol insecticides remains the largest category

COMPETITIVE LANDSCAPE

Leader’s position is supported by multiple product lines and brands

International players slowly increase their shares, while domestic players continue dominating home insecticides

Multiple retailing channels, including warehouse clubs and independent small grocers, are important in supporting growth of home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home care posts steady current value growth in 2017

Taiwanese consumers gradually moving towards more eco-friendly and natural home care products

International brands lead within home care, while domestic players try to maintain or break through in some niche areas

Hypermarkets and supermarkets continue to record value sales growth within home care, while internet retailing and warehouse clubs hold significant positions

Growth of home care expected to accelerate

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Home insecticides posts healthy growth in 2017

Insecticide baits and other home insecticides are the most dynamic

Spray/aerosol insecticides remains the largest category

COMPETITIVE LANDSCAPE

Leader’s position is supported by multiple product lines and brands

International players slowly increase their shares, while domestic players continue dominating home insecticides

Multiple retailing channels, including warehouse clubs and independent small grocers, are important in supporting growth of home insecticides

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Taiwan - Category analysis

HEADLINES

PROSPECTS

Home insecticides posts healthy growth in 2017

Insecticide baits and other home insecticides are the most dynamic

Spray/aerosol insecticides remains the largest category

COMPETITIVE LANDSCAPE

Leader’s position is supported by multiple product lines and brands

International players slowly increase their shares, while domestic players continue dominating home insecticides

Multiple retailing channels, including warehouse clubs and independent small grocers, are important in supporting growth of home insecticides

CATEGORY DATA

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home care posts steady current value growth in 2017

Taiwanese consumers gradually moving towards more eco-friendly and natural home care products

International brands lead within home care, while domestic players try to maintain or break through in some niche areas

Hypermarkets and supermarkets continue to record value sales growth within home care, while internet retailing and warehouse clubs hold significant positions

Growth of home care expected to accelerate

MARKET INDICATORS

MARKET DATA

SOURCES

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