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Country Report

Home Insecticides in

Home Insecticides in Taiwan

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth rates accelerate during 2020 as higher interest in hygiene spurs demand

Home insecticides registered an acceleration in sales growth in 2020 as demand increased substantially over the course of the year. The main factor supporting what can be seen as a very positive performance in this already very mature category was the greater focus on hygiene that emerged among the Taiwanese population as soon as it was announced that the COVID-19 pandemic had spread from China to the island nation.

Sprayed/aerosol insecticides and electric insecticides continue to dominate sales

Spray/aerosol insecticides remains the largest category of home insecticides in Taiwan and the popularity of these products is based on their instant and powerful effectiveness, as well as the fact that they can be used on both flying and crawling insects. Indeed, the ability of spray/aerosol insecticides to quickly and effectively kill cockroaches remains a major selling point for the category’s leading brands.

Growth in other home insecticides is suppressed by sales declines in moth proofers

Other home insecticides recorded a moderate performance during 2020 despite the very strong growth recorded in sales of foggers/bombs. Sales of foggers/bombs increased strongly during 2020 as many consumers sought the most effective home insecticides due to the greater focus on hygiene at the peak of the COVID-19 pandemic.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Taiwan?
What are the major brands in Taiwan?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Taiwan?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth rates accelerate during 2020 as higher interest in hygiene spurs demand

Sprayed/aerosol insecticides and electric insecticides continue to dominate sales

Growth in other home insecticides is suppressed by sales declines in moth proofers

RECOVERY AND OPPORTUNITIES

A return to moderate positive growth for home insecticides during the forecast period

Domestic players and brands set to remain in the driving seat in home insecticides

Modern grocery retailers set to dominate distribution despite growth in e-commerce

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2015-2020
Table 2 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 4 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 5 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 6 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Insecticides in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth rates accelerate during 2020 as higher interest in hygiene spurs demand

Sprayed/aerosol insecticides and electric insecticides continue to dominate sales

Growth in other home insecticides is suppressed by sales declines in moth proofers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth rates accelerate during 2020 as higher interest in hygiene spurs demand

Sprayed/aerosol insecticides and electric insecticides continue to dominate sales

Growth in other home insecticides is suppressed by sales declines in moth proofers

RECOVERY AND OPPORTUNITIES

A return to moderate positive growth for home insecticides during the forecast period

Domestic players and brands set to remain in the driving seat in home insecticides

Modern grocery retailers set to dominate distribution despite growth in e-commerce

CATEGORY DATA

Home Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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