Home Insecticides in Taiwan

PROSPECTS

Longer hotter summer seasons result in healthy growth in home insecticides

Due to longer and hotter summer seasons in Taiwan, both the Taiwanese government and consumers have been paying active attention to how to effectively maintain pest control. For one, the government keeps educating consumers regarding the significance of maintaining a hygienic home environment, which supports the dynamic growth of home insecticides.

Other home insecticides registers higher growth rate

Other home insecticides keeps registering the highest growth since 2009, which is mainly attributed to stronger growth of in-home mosquito repellent nets which keep mosquitos away from indoors. Given frequent dengue fever outbreaks in summer, this specific product easily attracts attention.

Spray/Aerosol insecticides remains largest subcategory

Spray/Aerosol insecticides contributes the highest retail value due to its highest average unit price, and its higher value compared to others can be partly attributed to it being the major measure to instantly wipe out cockroaches. By comparison, insecticide coils registers the lowest retail value due to its lowest unit prices and the consumption tendency to eschew unnecessary foggers.

COMPETITIVE LANDSCAPE

Chung Tai Hsing Chemical Industry Co Ltd maintains lead due to extensive product portfolio and brands

Chung Tai Hsing Chemical Industry Co Ltd continues to lead in 2019, and its two brands Crocodile and Pi An Chu cover all subcategories and consolidate the position. The company not only extended Crocodile’s mosquito repellent net, which enjoyed stronger performance, to more retailing channels, but has actively introduced similar products that can be used for 100 days longer from Japan to attract more consumers since 2018.

Domestic players continue dominating, whereas international players expand slowly

Domestic players continue to dominate overall home insecticides due to their wider product portfolios, extensive retailing networks across the country and lower price points. Meanwhile, SC Johnson & Son Taiwan and Henkel Taiwan maintained their shares with Raid in electric insecticides and Combat in insecticide baits, respectively, and they rarely invest in additional marketing resources.

Other HC non-grocery retailers prove indispensable in home insecticides

Hypermarkets and supermarkets have retained their positions as leading channels in home insecticides, yet other HC non-grocery retailers demonstrate their unique strength to consumers either in urban or suburban regions in Taiwan. These outlets usually have hardware in their Chinese store names and are scattered all around the country.

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