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Learn moreFeb 2021
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Home insecticides registered an acceleration in sales growth in 2020 as demand increased substantially over the course of the year. The main factor supporting what can be seen as a very positive performance in this already very mature category was the greater focus on hygiene that emerged among the Taiwanese population as soon as it was announced that the COVID-19 pandemic had spread from China to the island nation.
Spray/aerosol insecticides remains the largest category of home insecticides in Taiwan and the popularity of these products is based on their instant and powerful effectiveness, as well as the fact that they can be used on both flying and crawling insects. Indeed, the ability of spray/aerosol insecticides to quickly and effectively kill cockroaches remains a major selling point for the category’s leading brands.
Other home insecticides recorded a moderate performance during 2020 despite the very strong growth recorded in sales of foggers/bombs. Sales of foggers/bombs increased strongly during 2020 as many consumers sought the most effective home insecticides due to the greater focus on hygiene at the peak of the COVID-19 pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.