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Country Report

Home Insecticides in

Home Insecticides in Dominican Republic

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales normalise in the country

Despite the rising incidence of vector-borne viral diseases in the country, including dengue fever, chikungunya, and Zika, sales of home insecticides largely normalised in the country as consumers educated themselves on ways to address mosquito breeding, especially in areas with standing water. The Ministry of Public Health, for example, engaged the public in a number of awareness campaigns and events to raise awareness of the risks associated with mosquitos.

New delivery formats could add dynamism

While insecticide coils have made a recovery in the country, new delivery formats could further add dynamism to this category. Some companies have introduced the idea of insecticide papers, which burn for an extended period of time but emit less of an odour and smoke than the traditional spirals.

Consumers largely trade up to spray/aerosols

Over the review period, spray/aerosol insecticides recorded the fastest current value growth within the category, with this format expected to continue expanding over the forecast period. Consumers perceive these products to be more effective than other formats because the results can be seen immediately upon contact and find them much more convenient than insecticide coils or the electric format.

COMPETITIVE LANDSCAPE

SC Johnson leads the category in 2018

SC Johnson retained its lead of home insecticides in 2018, fuelled by strong sales of its flagship brands, Baygon and Raid. These two brands remained the leaders in the category in 2018, trusted by consumers throughout the country and widely distributed across a number of channels.

Private label has yet to enter the category

Home insecticides is projected to record strong retail volume and current value growth over the forecast period as consumer demand remains steady. However, the category continues to be characterised by a high level of concentration among several players operating in this space, namely international brands.

Growth expected over the forecast period

Over the forecast period, home insecticides is projected to record a steady performance. Scope remains for innovation and new products, especially in the form of scents or aromas, and formats.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Dominican Republic?
What are the major brands in Dominican Republic?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Dominican Republic?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Sales normalise in the country

New delivery formats could add dynamism

Consumers largely trade up to spray/aerosols

COMPETITIVE LANDSCAPE

SC Johnson leads the category in 2018

Private label has yet to enter the category

Growth expected over the forecast period

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales normalise in the country

New delivery formats could add dynamism

Consumers largely trade up to spray/aerosols

COMPETITIVE LANDSCAPE

SC Johnson leads the category in 2018

Private label has yet to enter the category

Growth expected over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Sales normalise in the country

New delivery formats could add dynamism

Consumers largely trade up to spray/aerosols

COMPETITIVE LANDSCAPE

SC Johnson leads the category in 2018

Private label has yet to enter the category

Growth expected over the forecast period

CATEGORY DATA

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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