The category remains driven by infestations in the country, which led to strong growth in 2019 due to a dengue outbreak. With cases and death still being reported into 2020, with early 2020 reporting more cases of dengue than the comparable period in 2019, volume growth was relatively similar to the previous year, driven by dengue rather than the outbreak of COVID-19.
Spray/aerosol insecticides remained the most popular format of home insecticides in 2020, recording the fastest current value growth and the highest values sales - with this format expected to continue expanding over the forecast period. Many consumers appreciate the convenience of the spray format and perceive it to be more effective, offering better value due to its duration and visible results.
There were no major developments or innovations noted in 2020, and as such, consumers continued to purchase leading products on the landscape, with private label yet to have a presence. This is somewhat surprising given the growth opportunities available and the larger retailers in a position to support private label home insecticides - namely modern grocery retailers.
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