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Learn moreFeb 2020
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Sales of home insecticides saw very strong growth over 2019, as the country found itself in the grips of a dengue epidemic in several areas. Similar to the period in 2014-2015 when sales of home insecticides spiked as a result of widespread concerns over mosquito-borne illnesses, home insecticides saw very strong growth in 2019, for similar reasons.
Spray/aerosol insecticides remained the most popular format of home insecticides in 2019, recording the fastest current value growth and the highest values sales - with this format expected to continue expanding over the forecast period. Many consumers appreciate the convenience of the spray format and perceive them to be more effective, offering better value due to their duration, and visible results.
Electric insecticides have continued to see the poorest sales performance in home insecticides. Consumers demand continues to decline as the items are seen as too costly and ineffective, given the frequent blackouts experienced by much of the country.
In 2019, SC Johnson Dominican Republic retained its lead of home insecticides, driven by the continued demand of its flagship offerings, Baygon and Raid. These two players remained the leaders in home insecticides, trusted by consumers throughout the country and widely distributed across several channels, reaching both traditional and modern channels.
Home insecticides is projected to record strong current value growth over the forecast period as consumers demand remains steady. However, the area continues to be characterised by a high level of concentration among several players operating in this space, namely international brands.
Plagox, from Grupo Perfesa, had positive results and increased share in 2019, largely the result of stronger distribution and the willingness to test out new formats in the landscape. Plagox is present in sprays and coils, but has also introduced interesting formats such as insecticide papers, along with a gel product.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.