Home Insecticides in Dominican Republic

PROSPECTS

Sales normalise in the country

Despite the rising incidence of vector-borne viral diseases in the country, including dengue fever, chikungunya, and Zika, sales of home insecticides largely normalised in the country as consumers educated themselves on ways to address mosquito breeding, especially in areas with standing water. The Ministry of Public Health, for example, engaged the public in a number of awareness campaigns and events to raise awareness of the risks associated with mosquitos.

New delivery formats could add dynamism

While insecticide coils have made a recovery in the country, new delivery formats could further add dynamism to this category. Some companies have introduced the idea of insecticide papers, which burn for an extended period of time but emit less of an odour and smoke than the traditional spirals.

Consumers largely trade up to spray/aerosols

Over the review period, spray/aerosol insecticides recorded the fastest current value growth within the category, with this format expected to continue expanding over the forecast period. Consumers perceive these products to be more effective than other formats because the results can be seen immediately upon contact and find them much more convenient than insecticide coils or the electric format.

COMPETITIVE LANDSCAPE

SC Johnson leads the category in 2018

SC Johnson retained its lead of home insecticides in 2018, fuelled by strong sales of its flagship brands, Baygon and Raid. These two brands remained the leaders in the category in 2018, trusted by consumers throughout the country and widely distributed across a number of channels.

Private label has yet to enter the category

Home insecticides is projected to record strong retail volume and current value growth over the forecast period as consumer demand remains steady. However, the category continues to be characterised by a high level of concentration among several players operating in this space, namely international brands.

Growth expected over the forecast period

Over the forecast period, home insecticides is projected to record a steady performance. Scope remains for innovation and new products, especially in the form of scents or aromas, and formats.

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