Home insecticides in Kazakhstan was unaffected by the COVID-19 pandemic and registered one of the lowest volume growth rates of all home care products in 2021, and also the lowest value growth. In 2021, consumers prioritised disinfectant products to help prevent the spread of COVID-19.
The home insecticides category is led by the global player SC Johnson, followed by the Russian company Upeco. SC Johnson continued to lead home insecticides in 2021 with its Raid and Off! brands (Off! is attributed to Zobele Industrie Chimiche SpA in brand terms in Kazakhstan, with SC Johnson & Son Inc as the global brand owner) dominating value sales.
Sprays/aerosols continue to dominate sales of home insecticides in Kazakhstan in 2021. Although electric insecticides are gaining popularity, the majority of consumers remain conservative and opt for tried and tested historically popular products despite the negative aspects of spray/aerosol products, including the harmful effects of certain chemical ingredients in spray/aerosol products.
Home insecticides is set to experience higher value and volume growth over the forecast period to 2026. With the climate in Kazakhstan expected to get warmer, this could increase the insect population and, as a consequence, increase value sales in the category.
The Russian manufacturer and leader in the Russian market, Upeco, is very active in the post-Soviet market and is also expected to gain share in Kazakhstan over the forecast period. The company invests strongly in R&D, allowing it to introduce new, innovative products and formats, and thereby attract consumers.
In general, consumers in Kazakhstan, especially higher-income urban dwellers, are keen to try more effective products if they are affordable. Consumer confidence was inevitably impacted during the pandemic and consumers focused on essential products; however, the positive attitude to innovative products, such as gel and electric insecticides, is expected to return after 2022.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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