Ongoing sales in home insecticides will continue to be supported by necessity based on three main factors – organic population growth, ongoing urbanisation, and high average annual temperatures which stimulate insect populations. As such, demand will remain over the forecast period.
In large cities, higher-income consumers are likely to become more health conscious and aware of environmental concerns over the forecast period, thus influencing their purchasing choices. As such, this consumers segment is likely to support sales in subcategories which are deemed to be better for consumers’ health and the environment – such as electric insecticides.
As seen across other categories in home care, low-cost private label brands may well emerge in home insecticides, as the value of international brands has shown a significant increase against a backdrop of consumer price-sensitivity. However, such options will only occupy a small share, because consumers will lack confidence in the effectiveness of cheaper brands (thus the low presence of local options), which will also impact private label brands.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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