Executive Summary

Feb 2019
PROSPECTS
Convenience and effectiveness are the important criteria

In 2018, consumers continuously searched for home insecticides that are convenient, simple and easy in use. At the same time, product effectiveness was also a crucial factor.

Health considerations drive sales of home insecticides in 2018

With gradually increasing awareness and knowledge, consumers are becoming more health conscious and are paying stronger attention to the impact that product ingredients may have on their health. This trend is noticed in many fields that affect consumers’ lives in Kazakhstan, including home insecticides.

Rising living standards support home insecticides development

Home insecticides in Kazakhstan generated continuous development and growth in sales due to the rising living standards amongst Kazakhstani dwellers. The country’s higher GDP in 2018 had a positive effect on consumer purchasing power that enabled people to buy more home care products, including home insecticides.

COMPETITIVE LANDSCAPE
Few new product developments, advertising or promotional activities seen in 2018

In 2018, home insecticides was weakly advertised and promoted in Kazakhstan, even though marketing tactics and promotional activities are important tools for driving sales and strengthening of brand awareness. The absence of new product developments and innovations in 2018 indicates either the temperate need of home insecticides or manufacturers’ passivity.

Multinationals dominate home insecticides

Foreign brands continued to lead the category in 2018, benefitting from their wide product portfolios and consumers’ high brand recognition. Foreign manufacturers of home insecticides actively engaged in price competition.

Development of modern grocery retailers will positively influence category

Within the overall development of modern grocery retailers in Kazakhstan, especially in urban areas where consumers have higher disposable income, there is an opportunity for growth of home insecticides. Hectic and busy lifestyles, the continuous urbanisation, the demand for a convenient and comfortable shopping experience, wider selling space and broader product portfolios will support the development of supermarkets, hypermarkets and convenience stores over the forecast period in Kazakhstan.

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Home Insecticides in Kazakhstan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Kazakhstan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Kazakhstan?
  • What are the major brands in Kazakhstan?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Kazakhstan?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Convenience and effectiveness are the important criteria
Health considerations drive sales of home insecticides in 2018
Rising living standards support home insecticides development

COMPETITIVE LANDSCAPE

Few new product developments, advertising or promotional activities seen in 2018
Multinationals dominate home insecticides
Development of modern grocery retailers will positively influence category

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Several factors contribute to rising demand for home care products in 2018
Growing demand for brands with natural and eco product positioning in 2018
Fierce competition amongst manufacturers in 2018
Development of modern grocery retailers supports development of home care
Strengthened marketing campaign will stimulate growth of home care

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources