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Learn moreFeb 2019
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The large percentage of Guatemalans living in rural areas or urban homes with large expanses of nature nearby, make the appearance of bugs and mosquitoes a common daily issue. The appearance of mosquitoes typically increases in the rainy months, usually between June and October, and ensures home insecticides are products used almost on a daily basis.
Spray/aerosol remains as the largest format for home insecticides in value terms. Guatemalans consider these products safe and effective, and it is common to find them in homes throughout the entire country.
The insecticides category offers a large variety of products. Economy brands tend to be more popular at the lower end of the market, and are inexpensive products that scare insects away, such as Autan (SC Johnson de Centroamerica) coils.
SC Johnson de Centroamerica SA continued to lead home insecticides in 2018. The company has the largest product portfolio in terms of both brands and variety of products and prices that it offers with leading brands such as Raid, Baygon, Oko and Autan.
SC Johnson de Centroamerica SA is constantly investing in marketing and promotional campaigns, mainly for its spray/aerosol and electric home insecticides. The company uses a mass media marketing campaign with commercials seen on TV, billboards and newspaper ads, along with in-store media, such as posters in small independent grocers.
There were no new product launches seen in the category in 2018. The latest new product launches were in 2017 when formula improvements that specifically prevent Zika-, Chikungunya- and Dengue-transmitting mosquitoes seen mainly in Raid products (sprays/aerosols and electric insecticides).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.