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Country Report

Home Insecticides in

Home Insecticides in Guatemala

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Appearance of mosquito-borne viruses drives sales in Guatemala

The appearance of mosquito-borne viruses, such as Zika, Chikungunya and Dengue, has driven sales of home insecticides products. These viruses have very harmful health effects, such as birth defects and other symptoms such as high fevers and dehydration.

Spray/aerosol registers the strongest retail value growth

Spray/aerosol continues to be the most prevalent subcategory of home insecticides in Guatemala, and in 2017 it continued to post the strongest retail value growth. These products are affordable and easy to use and claim to be safe to use around humans and inside homes.

Other home insecticides

There are several different types of home insecticides seen in Guatemala. Coils are the most affordable products, and are more popular in the lower end of the market.

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica leads the category

SC Johnson de Centroamerica SA leads the home insecticides category with over three quarters of total retail value share in 2017. The company has a wide product portfolio with leading brands such as Raid, Baygon, Oko and Autan, which have several home insecticides products at different prices that allow them to cater to a wide consumer base across all economic strata.

Marketing campaigns

SC Johnson de Centroamerica SA is constantly investing in marketing and promotional campaigns, mainly for its spray/aerosol and electric home insecticides. TV commercials, billboards and newspaper advertisements, along with in-store media, such as posters in small independent grocers, are commonly seen in Guatemala.

New product launches

New product launches in 2017 were mainly formula improvements that specifically prevent the Zika, Chikungunya and Dengue transmitting mosquitoes, seen mainly in the Raid products (spray/aerosol and electric insecticides). In addition, the Mexican brand H24 of spray/aerosol home insecticides (Industrias H24 SA de CV) entered Guatemala mainly through Wal-Mart de Centroamerica SA’s modern channel retail stores (supermarkets, discounters and hypermarkets).

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Guatemala?
What are the major brands in Guatemala?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Guatemala?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Guatemala - Category analysis

HEADLINES

PROSPECTS

Appearance of mosquito-borne viruses drives sales in Guatemala

Spray/aerosol registers the strongest retail value growth

Other home insecticides

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica leads the category

Marketing campaigns

New product launches

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 4 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 5 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive performance seen in 2017

Brands are expanding product portfolios

Home care led by few companies

Traditional channel continues to be very strong in Guatemala

Strong performance expected over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Appearance of mosquito-borne viruses drives sales in Guatemala

Spray/aerosol registers the strongest retail value growth

Other home insecticides

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica leads the category

Marketing campaigns

New product launches

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Insecticides in Guatemala - Category analysis

HEADLINES

PROSPECTS

Appearance of mosquito-borne viruses drives sales in Guatemala

Spray/aerosol registers the strongest retail value growth

Other home insecticides

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica leads the category

Marketing campaigns

New product launches

CATEGORY DATA

Home Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Positive performance seen in 2017

Brands are expanding product portfolios

Home care led by few companies

Traditional channel continues to be very strong in Guatemala

Strong performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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