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Country Report

Home Insecticides in

Home Insecticides in Guatemala

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prevalence of mosquitoes and bugs drives sales in Guatemala

The large percentage of Guatemalans living in rural areas or urban homes with large expanses of nature nearby, make the appearance of bugs and mosquitoes a common daily issue. The appearance of mosquitoes typically increases in the rainy months, usually between June and October, and ensures home insecticides are products used almost on a daily basis.

Spray/aerosol the largest and fastest growing format

Spray/aerosol remains as the largest format for home insecticides in value terms. Guatemalans consider these products safe and effective, and it is common to find them in homes throughout the entire country.

Variety of home insecticide formats

The insecticides category offers a large variety of products. Economy brands tend to be more popular at the lower end of the market, and are inexpensive products that scare insects away, such as Autan (SC Johnson de Centroamerica) coils.

COMPETITIVE LANDSCAPE

SC Johnson de Centroamerica is category leader

SC Johnson de Centroamerica SA continued to lead home insecticides in 2018. The company has the largest product portfolio in terms of both brands and variety of products and prices that it offers with leading brands such as Raid, Baygon, Oko and Autan.

SC Johnson is the most active company with marketing campaigns

SC Johnson de Centroamerica SA is constantly investing in marketing and promotional campaigns, mainly for its spray/aerosol and electric home insecticides. The company uses a mass media marketing campaign with commercials seen on TV, billboards and newspaper ads, along with in-store media, such as posters in small independent grocers.

New product launches

There were no new product launches seen in the category in 2018. The latest new product launches were in 2017 when formula improvements that specifically prevent Zika-, Chikungunya- and Dengue-transmitting mosquitoes seen mainly in Raid products (sprays/aerosols and electric insecticides).

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Samples

Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Guatemala?
What are the major brands in Guatemala?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Guatemala?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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