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Country Report

Home Insecticides in

Home Insecticides in Kenya

12 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The middle class with rising disposable income drive sales

Rising disposable incomes, increased product quality and a populace increasingly knowledgeable on the dangers of malaria are set to promote value growth in home insecticides over the forecast period. Consumer spending is expected to rise due to the increased knowledge and product awareness gained from heightened marketing campaigns, the availability of affordable products, and the wider variety of products included within the product ranges.

Consumer convenience and affordable product pricing are major selling points

Most consumers fall into the lower class; therefore, the rising cost of living makes them price-sensitive. These consumers mainly buy their goods from traditional retailers and, therefore, demand smaller quantities but frequently.

Wide product assortment and competitive pricing support growth

To compete with international players, local brands are providing a greater choice for consumers, with demand for value fuelling interest in promotions by trusted brands. For example, manufacturers of spray/aerosol insecticides realise that this category is a major driver; therefore, there have been more marketing initiatives, such as in-store marketing in order to promote value and volume sales.

COMPETITIVE LANDSCAPE

International brands still preferred by Kenyans

International brands continue to dominate sales and growth in home insecticides thanks to their international repute. This is important given the niche nature of these products, which only appeal to a limited local consumer base.

Product pricing is the main differentiator

Product pricing is the main differentiator between standard and economy brands of home insecticides in Kenya. Standard brands are affordable and constitute spray/aerosol and electric insecticides.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Kenya market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Kenya?
What are the major brands in Kenya?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Kenya?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Kenya - Category analysis

HEADLINES

PROSPECTS

The middle class with rising disposable income drive sales

Consumer convenience and affordable product pricing are major selling points

Wide product assortment and competitive pricing support growth

COMPETITIVE LANDSCAPE

International brands still preferred by Kenyans

Product pricing is the main differentiator

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 4 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 5 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

Growth in home care revenues slows in 2017

Consumers demand a value proposition

Multinationals bring innovative cleaning methods to Kenya

Supermarkets remains the dominant distribution channel

Positive forecast performance

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The middle class with rising disposable income drive sales

Consumer convenience and affordable product pricing are major selling points

Wide product assortment and competitive pricing support growth

COMPETITIVE LANDSCAPE

International brands still preferred by Kenyans

Product pricing is the main differentiator

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Kenya - Category analysis

HEADLINES

PROSPECTS

The middle class with rising disposable income drive sales

Consumer convenience and affordable product pricing are major selling points

Wide product assortment and competitive pricing support growth

COMPETITIVE LANDSCAPE

International brands still preferred by Kenyans

Product pricing is the main differentiator

CATEGORY DATA

Home Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

Growth in home care revenues slows in 2017

Consumers demand a value proposition

Multinationals bring innovative cleaning methods to Kenya

Supermarkets remains the dominant distribution channel

Positive forecast performance

MARKET INDICATORS

MARKET DATA

SOURCES

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