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Country Report

Home Insecticides in

Home Insecticides in Kenya

11 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising consumer health awareness fuels sales

In Kenya, increased awareness of the dangers of mosquito borne diseases such as malaria continue to boost insecticide sales. The government, via the ministry of public health, has been running malaria sensitisation and prevention campaigns, thus increasing consumer awareness of preventive measures.

Product availability, affordability and ease of use key to success

Furthermore, the affordability and availability of most insecticide products in retail channels is boosting volume sales in the area. The ongoing expansion of independent outlets such as kiosks in urban residential areas is set to provide a stronger platform for the distribution of home insecticide brands.

Electric insecticides expected to lead growth

Electric insecticides is expected to remain the most dynamic area in home insecticides over the forecast period. Ongoing urbanisation, rising incomes and changing lifestyle trends are impacting the area, with a growing number of consumers opting for electric plug-in insecticide emitters, which are easier to use compared to spray insecticides.

COMPETITIVE LANDSCAPE

International brands continue to lead sales

International brands continue to dominate sales and growth in home insecticides due to their strong reputation, with Reckitt Benckiser maintaining its position as the leading player in 2018. Heightened marketing via both electronic channels and print media continue to boost sales, while the company’s brand loyalty, well-developed distribution channel and strong brand presence also support sales.

Price positioning key to targeting different consumer groups

Product pricing is the main differentiator between standard and economy brands within home insecticides in Kenya. Standard brands are affordable, mainly offering spray/aerosol and electric insecticides.

Modern retailers continue to dominate distribution

Home insecticides products are widely distributed through modern retail outlets, with few products being sold through traditional retailers. Consequently, the continued expansion of modern retailers throughout the country will help to boost sales over the coming years.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Kenya market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Kenya?
What are the major brands in Kenya?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Kenya?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Kenya - Category analysis

HEADLINES

PROSPECTS

Rising consumer health awareness fuels sales

Product availability, affordability and ease of use key to success

Electric insecticides expected to lead growth

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Price positioning key to targeting different consumer groups

Modern retailers continue to dominate distribution

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

Home care sales continue rising

Strong advertising boosts sales in 2018

Multinational brands continue to lead sales

Modern retailers continue to lead distribution

Further growth expected over forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising consumer health awareness fuels sales

Product availability, affordability and ease of use key to success

Electric insecticides expected to lead growth

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Price positioning key to targeting different consumer groups

Modern retailers continue to dominate distribution

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Kenya - Category analysis

HEADLINES

PROSPECTS

Rising consumer health awareness fuels sales

Product availability, affordability and ease of use key to success

Electric insecticides expected to lead growth

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Price positioning key to targeting different consumer groups

Modern retailers continue to dominate distribution

CATEGORY DATA

Home Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

Home care sales continue rising

Strong advertising boosts sales in 2018

Multinational brands continue to lead sales

Modern retailers continue to lead distribution

Further growth expected over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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