The forecast period is expected to bring further growth in sales of home insecticides as economic development, rising incomes and urbanisation all mean that the consumer base for home insecticides will inevitably expand. In addition, the coordinated upgrading of housing standards for consumers of all income levels across the country means that there will be more opportunities for consumers to take a more serious approach to controlling the threat of insect pests in their homes.
Legacy brands such as category leader Mortein Doom are set to maintain a huge advantage over less well-known brands during the forecast period as many consumers are reluctant to experiment with unknown products in a category that often raises fears of noxious fumes and the potential toxicity of active ingredients. Moreover, as there is little variation between different types of products and their effects, brand equity and reputation is set to remain a major reason for consumers choosing specific types of products and brands.
During the forecast period, it is unlikely that supermarkets and hypermarkets will face any serious challenge to their dominant position in the retail distribution of home insecticides. Indeed, many consumers are reluctant to purchase such products from small local grocers as they are concerned about the potential to come across counterfeit products that could prove harmful to themselves and other members of the household.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Home Insecticides research and analysis database.
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