Home Insecticides in Kenya

PROSPECTS

Rise in infectious diseases and increased consumer health awareness drive sales

Growth in home insecticides in Kenya is fuelled by the need for prevention of insect-borne diseases, especially malaria. As cities are expanding to accommodate larger populations, they are increasingly becoming prone to pest infestation.

Counterfeit insecticides infiltrate the market

Counterfeit products, which are locally manufactured and sold to consumers at low prices, are a major challenge for manufacturers in home insecticides in Kenya. 15 to 20% of insecticides being distributed in Kenya today are reportedly fake and this has been facilitated by the fact that unscrupulous dealers have devised a way of selling these products by generating labels similar to those of genuine products.

Demand for insecticide coils may decline as consumers switch to more advanced products

The demand for coils may soon decline with the introduction of other more advanced and effective products, such as electric insecticides. Currently, demand for coils is driven by lower-income consumers who look for the cheapest and most effective solution to kill mosquitos and curb malaria infections.

COMPETITIVE LANDSCAPE

Reckitt Benckiser’s strong presence ensures its lead in 2019

Reckitt Benckiser with its Mortein Doom brand maintained its leading position in home insecticides in Kenya in 2019. Marketing via both electronic channels and print media continues to boost sales, whilst the company’s brand loyalty, well-developed distribution channel and strong brand presence also support sales.

Manufacturers innovate to meet consumer demands

Manufacturers are keen to innovate to satisfy customers’ needs. They are moving towards natural substances, including lemon eucalyptus oil, lavender, cinnamon oil and soybean oil, as the adoption of such natural-based mosquito repellents is increasing to avoid problems such as skin rashes and allergies.

Malaria vaccine expected to negatively affect insecticides manufacturers

The government of Kenya recently launched the world’s first malaria vaccine in Homa Bay County, western Kenya. The malaria vaccine pilot programme is now fully underway in Africa, and Kenya joins Ghana and Malawi to introduce the landmark vaccine as a tool against a disease that continues to affect millions of children in Africa.

Files are delivered directly into your account within a few minutes of purchase.