Spray/aerosol insecticides continue to dominate volume and value sales of home insecticides in 2021. The format is perceived to be the most efficacious, and sales are also supported by its low prices and widespread availability in both modern grocery retailers and traditional grocers nationwide.
In 2021, Société d'Articles Hygiéniques Sarl (SAH) launched its first aerosol insecticide, yet another portfolio extension for its Lilas brand. The company has invested heavily in advertising on street billboards and promotional activity in supermarkets; it is anticipated to rapidly build market share, and be a serious competitive threat to the leading STE Chimap’s Diptox and Henkel-Alki Tunisie’s Combat brands.
The pandemic has indirectly helped sales of home insecticides in 2021. Lockdown measures and high levels of infection among the country’s sanitary workforce have meant that several large municipal departments responsible for processing household waste have had ongoing logistical problems with a shortage of trucks and workers.
Home insecticides is set to see ongoing growth in volume terms over the forecast period, helped by rising urbanisation trends. Tunisia’s large towns and cities are expanding at speed, and their infrastructures are frequently stretched beyond capacity as a result.
Electric insecticides aimed at mosquitoes are set to gain popularity in Tunisia, at least in the short-term. Concerns about the possible toxicity of sprays and lung damage have sharpened during the pandemic, and many consumers are exploring alternative formats.
Product availability will be an important factor in the growth of home insecticides over the forecast period. Tunisia is seeing significant investment in new outlets by large chained modern grocery retailers, especially in the country’s cities.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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