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Learn moreFeb 2019
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Spray/aerosol insecticides remained the most popular home insecticides category in Tunisia in 2018 with a dynamic performance. The category’s products were offered in different distribution channels, ranging from small independent groceries to large hypermarkets, and typically accounted for well over half of the shelf space allocated to home insecticides.
Illicit trade in home insecticides remained prevalent in 2018. This was mainly many counterfeit products entered the country through Algeria.
Sales of home insecticides are expected to remain seasonal, peaking when the weather is warmest – from the end of March to August. The most prevalent type of insects is mosquitoes, particularly during the summer period.
STE Chimap led sales of insecticides in 2018. The company continued to invest significant resources in the promotion of its key brand, Diptox.
Manufacturers will have to invest heavily in educational marketing efforts to communicate the safety of their products over the forecast period. Consumers began to focus on the negative effects of these products, a situation which will likely affect overall sales of home insecticides.
The majority of players in home insecticides favoured the spray/aerosol format, which remained the most popular among local consumers. Such products were affordable and sold through various distribution channels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.