Home Insecticides in Tunisia

PROSPECTS

Lack of rapid municipal waste disposal in summer exacerbates the insect problem and contributes the most to high growth of home insecticides

Home insecticides in Tunisia saw increasing consumer demand in 2019, posting the highest value growth among all home care categories over the year. These products witnessed higher demand due to seasonal use, especially during summer when the weather is warmest – from the end of March to August.

Easy to store and use spray/aerosol insecticides remains the most popular quick solution for combatting insects

Spray/aerosol insecticides remains the largest category within home insecticides and the category again posted the highest value growth in 2019. Aerosol insecticides are the most common format and can be found in most homes as a quick solution for insects.

Electric insecticides gaining popularity

Electric insecticides intended for combating mosquitoes have gained popularity in Tunisia in recent years. The bug zapper uses an ultraviolet bulb that attracts flying insects into the fly zapper.

COMPETITIVE LANDSCAPE

Leading brands Diptox and Choc Combat maintain strength in the absence of other serious competitors, both benefiting from wide distribution even in rural areas

Local company STE Chimap maintained its leading value share within home insecticides in 2019. The company continued to invest significant resources in promoting its key Diptox brand, which has been widely available in Tunisia for many years, and has a well-established and trusted brand image.

Most players focus on spray/aerosol insecticides as it is the most popular format

The majority of players in home insecticides favour the spray/aerosol format, which remained the most popular format among local consumers in 2019. Such products are affordable and sold through various distribution channels.

TYR and Pif Paf brands are both gaining traction

Domestic brand TYR Insecticide and Reckitt Benckiser South Africa’s Pif Paf brand, ranked third and fourth, respectively in 2019, both performed well over the year, although their value shares remain at a significant distance from the top two brands. Pif Paf also posted the highest value growth within the category over the year.

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