Home Insecticides in Tunisia

PROSPECTS

Spray/aerosol insecticides remains most convenient

Spray/aerosol insecticides remained the most popular home insecticides category in Tunisia in 2018 with a dynamic performance. The category’s products were offered in different distribution channels, ranging from small independent groceries to large hypermarkets, and typically accounted for well over half of the shelf space allocated to home insecticides.

Threats to growth over the forecast period

Illicit trade in home insecticides remained prevalent in 2018. This was mainly many counterfeit products entered the country through Algeria.

Sales of home insecticides will keep season dependant

Sales of home insecticides are expected to remain seasonal, peaking when the weather is warmest – from the end of March to August. The most prevalent type of insects is mosquitoes, particularly during the summer period.

COMPETITIVE LANDSCAPE

STE Chimap remains the leader

STE Chimap led sales of insecticides in 2018. The company continued to invest significant resources in the promotion of its key brand, Diptox.

Increased awareness of health and hygiene expected

Manufacturers will have to invest heavily in educational marketing efforts to communicate the safety of their products over the forecast period. Consumers began to focus on the negative effects of these products, a situation which will likely affect overall sales of home insecticides.

Strong competition in spray/aerosol home insecticides

The majority of players in home insecticides favoured the spray/aerosol format, which remained the most popular among local consumers. Such products were affordable and sold through various distribution channels.

Files are delivered directly into your account within a few minutes of purchase.