Tunisians complained about a plague of mosquitoes in 2020 as the COVID-19 pandemic occupied local authorities’ attention and the annual treatment to keep mosquito numbers under control was delayed. Consequently, home insecticides in Tunisia saw increasing consumer demand in volume terms during 2020.
Spray/aerosol insecticides remained the largest category within home insecticides and the category again posted the highest value growth in 2020. Aerosol insecticides are the most common format and can be found in most homes as a quick solution for insects.
Local company STE Chimap maintained its leading value share within home insecticides in 2020. The company continued to invest significant resources in promoting its key Diptox brand, which has been widely available in Tunisia for many years and has a well-established and trusted brand image.
Home insecticides is set to see decelerated growth in volume terms and a decline in constant retail value sales growth over the forecast period. However, the category will continue to see sales growth because garbage is frequently left at street corners, which attracts cockroaches and other flying insects in droves.
Electric insecticides intended for combating mosquitoes are likely to gain popularity in Tunisia over the short-term. The bug zapper uses an ultraviolet bulb that attracts flying insects into the fly zapper.
Visibility is expected to be an important factor in the growth of home insecticides over the forecast period. Increased shelf space allocated to home insecticides in supermarkets and other channels will be a key differentiator.
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This report originates from Passport, our Insecticides research and analysis database.
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