Consumers are increasingly aware of the harmful chemical substances in insecticides that pose health threats. These threats are further heightened by the prolonged lingering of harmful chemical emissions in the air.
Spray/aerosol continues to be the most effective format for insecticides in Singapore as this format allows for direct and effective removal of insects. This format provides both flexibility and control in terms of the amount of insecticide to spray to effectively kill insects.
Baygon, the brand under SC Johnson & Son, is the leader in home insecticides. Baygon’s success is due to its array of product offerings from insecticide coils to electric repellers and spray/aerosol insecticides that cater to the different needs of consumers.
With increasing awareness about the harmful chemicals used in insecticides, new brands such as Bio-X have entered insecticides to meet this growing awareness. However, these new brands continue to struggle with sales as demand for insecticides remains low when there are no virus outbreaks.
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This industry report originates from Passport, our Home Care market research database.