Executive Summary

Feb 2019
PROSPECTS
Organic insecticides introduced to overcome toxicity in chemicals

Consumers are increasingly aware of the harmful chemical substances in insecticides that pose health threats. These threats are further heightened by the prolonged lingering of harmful chemical emissions in the air.

Spray/aerosol remains most effective format

Spray/aerosol continues to be the most effective format for insecticides in Singapore as this format allows for direct and effective removal of insects. This format provides both flexibility and control in terms of the amount of insecticide to spray to effectively kill insects.

COMPETITIVE LANDSCAPE
SC Johnson & Son Pte Ltd continues to dominate home insecticides

Baygon, the brand under SC Johnson & Son, is the leader in home insecticides. Baygon’s success is due to its array of product offerings from insecticide coils to electric repellers and spray/aerosol insecticides that cater to the different needs of consumers.

New brands move into organic space in insecticides

With increasing awareness about the harmful chemicals used in insecticides, new brands such as Bio-X have entered insecticides to meet this growing awareness. However, these new brands continue to struggle with sales as demand for insecticides remains low when there are no virus outbreaks.

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Home Insecticides in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Singapore market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Singapore?
  • What are the major brands in Singapore?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Singapore?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Singapore - Category analysis

HEADLINES

PROSPECTS

Organic insecticides introduced to overcome toxicity in chemicals
Spray/aerosol remains most effective format

COMPETITIVE LANDSCAPE

SC Johnson & Son Pte Ltd continues to dominate home insecticides
New brands move into organic space in insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Rising needs remain in mature home care market
Private label is growing in demand
Brand names that remain synonymous with associated products continue to enjoy market dominance
Fragrances and natural eElements introduced into new products
Growth continues to be driven by new product innovation and organic players

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources