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Country Report

Home Insecticides in

Home Insecticides in Italy

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Good performance for home insecticides

Demand for home insecticides were increasing in 2018, in particular thanks to the good summer months with hot temperatures and a low quantity of rain, which positively affected the quantity of time consumers spent outside but at the same time resulted in a proliferation of mosquitos and other insects.

Home insecticides will strive to offer natural and ecological products

As noted elsewhere in the home care market, Italian consumers are increasingly aware and mindful about health and wellbeing and increasingly choose natural and ecological products that are not harmful for health.

Unit prices are decreasing

Home insecticides’ unit prices decreased in 2018 in spite of new product development and innovation and the launch of quality products that consumers increasingly appreciate.

COMPETITIVE LANDSCAPE

New launches aiming for sustainability

In 2018 Facco Giuseppe & C launched Spira Green, a new range of natural insecticides. The raw materials used for the products are of natural origin, based on essential oils.

New launch from Zanzarella

In 2018 Zanzarella Ambiente, from Coswell, launched the new, natural anti-mosquito fragrance without insecticide which, thanks to its formula based on aromas that are naturally unpleasant to mosquitoes, refreshes the environment and keeps the insects away with a light scent. The pearls contained in it are active for over 60 days and provide protection against common and tiger mosquitoes, leaving a pleasant fragrance in the air.

Tavola presents a new product and compelling new graphic

In 2017 Tavola extended its Orphea Protezione Casa line with the launch of “Mosche e Cimici”, a product launched exclusively to preserve interiors from the unpleasant presence, now increasingly widespread in the city, of various bugs. With a tulip-shaped design, odourless and insecticide free, these adhesive traps can be placed directly on infested house plants or even on windows for up to two months’ protection.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Italy?
What are the major brands in Italy?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Italy?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Italy - Category analysis

HEADLINES

PROSPECTS

Good performance for home insecticides

Home insecticides will strive to offer natural and ecological products

Unit prices are decreasing

COMPETITIVE LANDSCAPE

New launches aiming for sustainability

New launch from Zanzarella

Tavola presents a new product and compelling new graphic

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Good performance for home care in Italy

“Green” and innovative products drive growth of home care

Larger players lead the home care arena

Sustainability and new fragrances remain key within NPDs

Stable, positive outlook for home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good performance for home insecticides

Home insecticides will strive to offer natural and ecological products

Unit prices are decreasing

COMPETITIVE LANDSCAPE

New launches aiming for sustainability

New launch from Zanzarella

Tavola presents a new product and compelling new graphic

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Italy - Category analysis

HEADLINES

PROSPECTS

Good performance for home insecticides

Home insecticides will strive to offer natural and ecological products

Unit prices are decreasing

COMPETITIVE LANDSCAPE

New launches aiming for sustainability

New launch from Zanzarella

Tavola presents a new product and compelling new graphic

CATEGORY DATA

Home Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Good performance for home care in Italy

“Green” and innovative products drive growth of home care

Larger players lead the home care arena

Sustainability and new fragrances remain key within NPDs

Stable, positive outlook for home care

MARKET INDICATORS

MARKET DATA

SOURCES

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