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Learn moreFeb 2019
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Demand for home insecticides were increasing in 2018, in particular thanks to the good summer months with hot temperatures and a low quantity of rain, which positively affected the quantity of time consumers spent outside but at the same time resulted in a proliferation of mosquitos and other insects.
As noted elsewhere in the home care market, Italian consumers are increasingly aware and mindful about health and wellbeing and increasingly choose natural and ecological products that are not harmful for health.
Home insecticides’ unit prices decreased in 2018 in spite of new product development and innovation and the launch of quality products that consumers increasingly appreciate.
In 2018 Facco Giuseppe & C launched Spira Green, a new range of natural insecticides. The raw materials used for the products are of natural origin, based on essential oils.
In 2018 Zanzarella Ambiente, from Coswell, launched the new, natural anti-mosquito fragrance without insecticide which, thanks to its formula based on aromas that are naturally unpleasant to mosquitoes, refreshes the environment and keeps the insects away with a light scent. The pearls contained in it are active for over 60 days and provide protection against common and tiger mosquitoes, leaving a pleasant fragrance in the air.
In 2017 Tavola extended its Orphea Protezione Casa line with the launch of “Mosche e Cimici”, a product launched exclusively to preserve interiors from the unpleasant presence, now increasingly widespread in the city, of various bugs. With a tulip-shaped design, odourless and insecticide free, these adhesive traps can be placed directly on infested house plants or even on windows for up to two months’ protection.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.