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Country Report

Home Insecticides in

Home Insecticides in Italy

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tiger mosquito emergency intensifies awareness of home insecticides

The growing presence of tiger mosquitos in 2017 increased public attention of home insecticides. In central Italy, there was an epidemic of Chikungunya, an infection that humans contract through tiger mosquitos.

Average unit prices dragged down by good performance of private label

Despite favourable conditions in home insecticides, average unit prices continued decreasing in 2017 due to the good performance of private label ranges, which are now offering good quality products. Retailers played a very important role in this trend, with consumers trusting product quality and being willing to try alternatives.

Rising demand for safety, especially within other home insecticides

Consumers are showing a need to be reassured about insecticide safety, especially when it comes to less popular products. In 2017, there was a scandal about eggs being polluted by agricultural insecticides, with many consumers, somewhat irrationally, fearing that a similar problem could arise with domestic products.

COMPETITIVE LANDSCAPE

Johnson Wax leads sales in 2017 thanks to comprehensive offer

Johnson Wax continued to lead sales in 2017 due to its large offer of products, most of which are usable both indoors and outdoors. On its internet site, the company provided assistance on identifying insects, with this offer being appreciated by Italian consumers.

Private label ranges benefit from favourable market conditions

Private label ranges performed well in 2017. Despite high production costs in home insecticides, private label ranges benefited from favourable conditions.

Domestic producer Facco performs well due to strong brand awareness and offer

Insecticide coils performed well in 2017, offering slow burn chemical based products for flying insects and particular mosquitos. Facco Giuseppe & Co, a domestic manufacturer, benefited from the popularity of its Spira range, which is very well-known, offers a wide range of specific products, and is available via all retailing channels throughout Italy.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Italy?
What are the major brands in Italy?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Italy?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Italy - Category analysis

HEADLINES

PROSPECTS

Tiger mosquito emergency intensifies awareness of home insecticides

Average unit prices dragged down by good performance of private label

Rising demand for safety, especially within other home insecticides

COMPETITIVE LANDSCAPE

Johnson Wax leads sales in 2017 thanks to comprehensive offer

Private label ranges benefit from favourable market conditions

Domestic producer Facco performs well due to strong brand awareness and offer

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy and home care market recover in 2017

Amazon introduces new dash buttons for home care brands

Focus on premium offerings boosts private label sales

Concentration trend ongoing, consumers more relaxed about spending on quality

Good growth expected over forecast period, although innovation will be crucial

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tiger mosquito emergency intensifies awareness of home insecticides

Average unit prices dragged down by good performance of private label

Rising demand for safety, especially within other home insecticides

COMPETITIVE LANDSCAPE

Johnson Wax leads sales in 2017 thanks to comprehensive offer

Private label ranges benefit from favourable market conditions

Domestic producer Facco performs well due to strong brand awareness and offer

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Italy - Category analysis

HEADLINES

PROSPECTS

Tiger mosquito emergency intensifies awareness of home insecticides

Average unit prices dragged down by good performance of private label

Rising demand for safety, especially within other home insecticides

COMPETITIVE LANDSCAPE

Johnson Wax leads sales in 2017 thanks to comprehensive offer

Private label ranges benefit from favourable market conditions

Domestic producer Facco performs well due to strong brand awareness and offer

CATEGORY DATA

Home Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy and home care market recover in 2017

Amazon introduces new dash buttons for home care brands

Focus on premium offerings boosts private label sales

Concentration trend ongoing, consumers more relaxed about spending on quality

Good growth expected over forecast period, although innovation will be crucial

MARKET INDICATORS

MARKET DATA

SOURCES

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