Home Insecticides in Italy

PROSPECTS

Good performance for home insecticides

Demand for home insecticides were increasing in 2018, in particular thanks to the good summer months with hot temperatures and a low quantity of rain, which positively affected the quantity of time consumers spent outside but at the same time resulted in a proliferation of mosquitos and other insects.

Home insecticides will strive to offer natural and ecological products

As noted elsewhere in the home care market, Italian consumers are increasingly aware and mindful about health and wellbeing and increasingly choose natural and ecological products that are not harmful for health.

Unit prices are decreasing

Home insecticides’ unit prices decreased in 2018 in spite of new product development and innovation and the launch of quality products that consumers increasingly appreciate.

COMPETITIVE LANDSCAPE

New launches aiming for sustainability

In 2018 Facco Giuseppe & C launched Spira Green, a new range of natural insecticides. The raw materials used for the products are of natural origin, based on essential oils.

New launch from Zanzarella

In 2018 Zanzarella Ambiente, from Coswell, launched the new, natural anti-mosquito fragrance without insecticide which, thanks to its formula based on aromas that are naturally unpleasant to mosquitoes, refreshes the environment and keeps the insects away with a light scent. The pearls contained in it are active for over 60 days and provide protection against common and tiger mosquitoes, leaving a pleasant fragrance in the air.

Tavola presents a new product and compelling new graphic

In 2017 Tavola extended its Orphea Protezione Casa line with the launch of “Mosche e Cimici”, a product launched exclusively to preserve interiors from the unpleasant presence, now increasingly widespread in the city, of various bugs. With a tulip-shaped design, odourless and insecticide free, these adhesive traps can be placed directly on infested house plants or even on windows for up to two months’ protection.

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