Changing consumer habits pulled home insecticides in various directions in 2020. On one side, sales were expected to slow down since less activities were performed outdoors due to movement restrictions enforced in Italy.
During 2020, neighbourhood stores benefited from increased traffic since consumers felt safer to shop in such locations. In fact, Italian consumers were more likely to visit smaller and local stores where social distancing measures were strictly ensured.
Since consumers wanted to limit the number of trips to stores to avoid potentially dangerous contact in 2020, consumers tended to reach for established home insecticides brands. In fact, consumers were more likely to pick brands that are well-known for their effectiveness, rather than trying new brands they are not sure of.
In 2021, current retail value sales of home insecticides are set to stagnate, before slightly strengthening throughout the remainder of the forecast period. Over the forecast period, smart objects are expected to be more popular inside Italian homes.
Environment sustainability is expected to continue permeating all aspects of consumers’ lives in the forecast period. Therefore, demand for further development of ecological home insecticides is likely to increase, calling for more sustainable products such as insecticide coils made with vegetable fibre.
Insecticide baits may begin to play a more important role for consumers in the forecast period. Insecticide baits are increasingly being made in a way that can kill ants and other insects without being harmful to pets or small children, which may attract more consumers in the forecast period.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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