Home Insecticides in Japan

PROSPECTS

Weather patterns play a significant role in home insecticides

Japan experienced a very hot summer in 2018, preceded by a short rainy season, conditions which led to a low active population of mosquitoes during the year. Moreover, the high temperatures discouraged people from spending a lot of time outdoors.

Consumers in Japan opt for preventive approach

Japanese consumers increasingly desire insect-free houses and take preventive measures in order to make this happen. Moreover, manufacturers are developing home insecticides to address this demand.

Organic/natural insecticides offer limited potential

Organic insecticides are attracting attention from consumers, especially those who have children or pets at home and are concerned about the health effects of the chemicals used in home insecticides. However, these products remain niche and there potential for further development is limited by consumer perceptions that they are less effective than conventional chemical insecticides.

COMPETITIVE LANDSCAPE

Earth Chemical Co Ltd retains lead

Earth Chemical Co Ltd retained the lead in home insecticides in 2018, offering a wide range of products that spans all home insecticides categories. The company saw sales fall significantly in the final year of the review period, as it was affected by unfavourable weather conditions and maturity of demand.

Domestic players dominate

Domestic players dominate sales of home insecticides in Japan, with Earth Chemical Co, Dainihon Jochugiku Co, ST Corp and Fumakilla occupying the top four rankings in 2018. Fumakilla has been amongst the most active players in terms of new product development in recent years, introducing home insecticides that are stronger and last longer.

Strong brands key to success

The top four players in home insecticides were responsible for nearly 90% of category value in 2018, as they benefited from high levels of brand recognition and trust. Brand equity is particularly important in home insecticides, in which consumers are concerned about both the efficacy of products in dealing with pests (and how long they remain effective) and their potential ill effects on human health.

Files are delivered directly into your account within a few minutes of purchase.