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Country Report

Home Insecticides in

Home Insecticides in Japan

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weather patterns play a significant role in home insecticides

Japan experienced a very hot summer in 2018, preceded by a short rainy season, conditions which led to a low active population of mosquitoes during the year. Moreover, the high temperatures discouraged people from spending a lot of time outdoors.

Consumers in Japan opt for preventive approach

Japanese consumers increasingly desire insect-free houses and take preventive measures in order to make this happen. Moreover, manufacturers are developing home insecticides to address this demand.

Organic/natural insecticides offer limited potential

Organic insecticides are attracting attention from consumers, especially those who have children or pets at home and are concerned about the health effects of the chemicals used in home insecticides. However, these products remain niche and there potential for further development is limited by consumer perceptions that they are less effective than conventional chemical insecticides.

COMPETITIVE LANDSCAPE

Earth Chemical Co Ltd retains lead

Earth Chemical Co Ltd retained the lead in home insecticides in 2018, offering a wide range of products that spans all home insecticides categories. The company saw sales fall significantly in the final year of the review period, as it was affected by unfavourable weather conditions and maturity of demand.

Domestic players dominate

Domestic players dominate sales of home insecticides in Japan, with Earth Chemical Co, Dainihon Jochugiku Co, ST Corp and Fumakilla occupying the top four rankings in 2018. Fumakilla has been amongst the most active players in terms of new product development in recent years, introducing home insecticides that are stronger and last longer.

Strong brands key to success

The top four players in home insecticides were responsible for nearly 90% of category value in 2018, as they benefited from high levels of brand recognition and trust. Brand equity is particularly important in home insecticides, in which consumers are concerned about both the efficacy of products in dealing with pests (and how long they remain effective) and their potential ill effects on human health.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Japan?
What are the major brands in Japan?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Japan?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Japan - Category analysis

HEADLINES

PROSPECTS

Weather patterns play a significant role in home insecticides

Consumers in Japan opt for preventive approach

Organic/natural insecticides offer limited potential

COMPETITIVE LANDSCAPE

Earth Chemical Co Ltd retains lead

Domestic players dominate

Strong brands key to success

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Value-added products perform well in Japan

Consumer hygiene-consciousness becoming increasingly influential

Kao plays leading role

Kao’s new bar detergent targets families’ growing purchasing power

Growing emphasis on adding value through innovation

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weather patterns play a significant role in home insecticides

Consumers in Japan opt for preventive approach

Organic/natural insecticides offer limited potential

COMPETITIVE LANDSCAPE

Earth Chemical Co Ltd retains lead

Domestic players dominate

Strong brands key to success

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Japan - Category analysis

HEADLINES

PROSPECTS

Weather patterns play a significant role in home insecticides

Consumers in Japan opt for preventive approach

Organic/natural insecticides offer limited potential

COMPETITIVE LANDSCAPE

Earth Chemical Co Ltd retains lead

Domestic players dominate

Strong brands key to success

CATEGORY DATA

Home Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Value-added products perform well in Japan

Consumer hygiene-consciousness becoming increasingly influential

Kao plays leading role

Kao’s new bar detergent targets families’ growing purchasing power

Growing emphasis on adding value through innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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