While people living in urban areas and the biggest cities such as Ho Chi Minh and Hanoi switch to using spray/aerosol insecticides, the presence of insecticide coils is reducing across all offline channels. However, people living in rural areas remain loyal to coils due to much lower prices.
Mosquito coils are considered to be safe insecticides for humans and mammals. However, some studies have highlighted concerns when they are used in closed rooms, as people in rural areas treat mosquito coils as daily- use products, especially in the rainy season from May to November in the Mekong Delta.
The Jumbo Vape brand began with the mosquito insecticide coil 20 years ago in Vietnam and has been growing strongly to become the leading brand in insecticides. The company has been investing resources to maintain a strong presence across all retail channels, with its products displayed on the most eye-catching parts of the shelves.
Ways that a brand can stand out and impress consumers include communicating and educating consumers about controlling and preventing Dengue fever outbreaks, and providing solutions for improving hygiene and living conditions. Fumakilla Vietnam Co Ltd, SC Johnson & Son Vietnam Co Ltd and Mosfly Vietnam Industries Co Ltd are doing well in this context, helping reduce Dengue fever fatalities, with many campaigns launched, especially in rural, Mekong Delta areas, where insecticide coils are given free to lower-income consumers.
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