Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven partially by the significant numbers of high-income families moving from major urban areas to properties in rural and semirural areas as a way of experiencing a different lifestyle and reduce the risk of coming into contact with the COVID-19 virus during the pandemic.
2021 saw the government of Vietnam continue with its efforts to prevent the spread of malaria, which continues to threaten the health of people throughout the country due to the prevalence of the mosquitoes that carry and spread the virus. The government has set a target of completely eliminating malaria from the country by 2025 and this is likely to require an enormous effort, in particular to address the proliferation of mosquitoes at certain times of year.
Fumakilla Vietnam was able to retain the leading position in home insecticides in 2021 as the company’s brand Jumbo benefited from constant efforts to maintain a very strong presence on retail shelves. One of the most important strategies for companies and brands present in home insecticides is to maintain a favourable, prominent position on retail shelves and Jumbo benefits from Fumakilla’s use of eye-catching display stands, as well as the brand’s prominent position on shelves.
The forecast period is expected to see home insecticides continue to register positive volume and value growth, with sales expected to be underpinned by ongoing government campaigns encouraging consumers to address potential mosquito infestations through greater vigilance about destroying mosquito breeding sites. Demand for home insecticides is expected to remain focused on suburban and rural areas of the country, where homes are more exposed to insect pests.
As mentioned above, the forecast period is expected to see consumer attention shift towards home insecticides that are more pleasant to have use due to the absence of strong chemical odours. The noxious vapours emitted by spray/aerosol insecticides and the dense and noxious fumes given off by most insecticide coils have the potential to ruin the atmosphere in the home as well as potentially causing inflammation, irritation and shortness of breath, especially for consumers who are sensitive to synthetic chemicals and/or who have health issues related to their upper respiratory tracts.
Changes are expected to be seen in the retail distribution of home insecticides over the forecast period. Specifically, e-commerce is expected to continue gaining ground after a very strong performance for the channel in sales of home insecticides during 2020 and 2021, the result of consumers wanting to avoid coming into contact with the COVID-19 virus whilst shopping in crowded stores.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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