Executive Summary

Feb 2019
PROSPECTS
Different geographical regions demand different formats of home insecticides

While people living in urban areas and the biggest cities such as Ho Chi Minh and Hanoi switch to using spray/aerosol insecticides, the presence of insecticide coils is reducing across all offline channels. However, people living in rural areas remain loyal to coils due to much lower prices.

Smoke from insecticide coils under scrutiny

Mosquito coils are considered to be safe insecticides for humans and mammals. However, some studies have highlighted concerns when they are used in closed rooms, as people in rural areas treat mosquito coils as daily- use products, especially in the rainy season from May to November in the Mekong Delta.

COMPETITIVE LANDSCAPE
Fumakilla Vietnam Pte Ltd leads through consistent innovation

The Jumbo Vape brand began with the mosquito insecticide coil 20 years ago in Vietnam and has been growing strongly to become the leading brand in insecticides. The company has been investing resources to maintain a strong presence across all retail channels, with its products displayed on the most eye-catching parts of the shelves.

Social activities help increase brand awareness

Ways that a brand can stand out and impress consumers include communicating and educating consumers about controlling and preventing Dengue fever outbreaks, and providing solutions for improving hygiene and living conditions. Fumakilla Vietnam Co Ltd, SC Johnson & Son Vietnam Co Ltd and Mosfly Vietnam Industries Co Ltd are doing well in this context, helping reduce Dengue fever fatalities, with many campaigns launched, especially in rural, Mekong Delta areas, where insecticide coils are given free to lower-income consumers.

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Home Insecticides in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Vietnam?
  • What are the major brands in Vietnam?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Vietnam?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Home Insecticides in Vietnam - Category analysis

HEADLINES

PROSPECTS

Different geographical regions demand different formats of home insecticides
Smoke from insecticide coils under scrutiny

COMPETITIVE LANDSCAPE

Fumakilla Vietnam Pte Ltd leads through consistent innovation
Social activities help increase brand awareness

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive home care growth due to increasing income levels
Global brands expand distribution to rural areas in order to dominate
Booming internet usage and smartphone ownership helps e-commerce growth
Consumers seek products with added convenience, organic and natural features
Value growth expected over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources