Demand for home insecticides in Vietnam was not impacted due to COVID-19; however, growth was slightly higher than that of 2019, benefiting from an increase in unit prices. Sales in home insecticides is mainly driven by suburban and rural areas, where people live in garden and stilt houses, specifically in the Mekong delta, with its signature floating houses on the rivers.
In 2020 the numbers of dengue fever across the country reached 30,000 cases. Due to changing climate conditions, 20 provinces in the southern region have seen major increases in the number of such cases, therefore fuelling anxiety among the population and driving demand for home insecticides, especially in the Mekong Delta area.
In 2020, Fumakila continued to dominate the market, with efforts to maintain a strong presence across all retail channels. It has good shelf-display strategies occupying the most eye-catching parts of shelves.
Across the forecast period, value growth in home insecticides is expected to remain positive, with double-digit growth recorded each year, with a CAGR of 13%.
Mosquito coils are considered to be safe insecticides for humans and mammals; however, consumers are increasingly concerned when they are used in closed rooms. Consumers are expected to continue showing growing concerns over the potential danger of inhaling too much smoke from insecticide coils.
Since offline channels have been offering less innovation and new technologies in insecticide products, consumers in urban areas sometimes buy through e-commerce retailers to gain access to more options. In addition, due to the outbreak of COVID-19 in 2020, e-commerce sales saw a solid increase in share.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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