It is expected home insecticides will continue to see total volume sales decline over the forecast period due to increasing concern about the impact of these products on health and the environment. Total current value sales are projected to increase consistently, though growth will be mainly driven by price hikes arising from inflationary pressures and the highly seasonal nature of demand.
In recent years, concerns about the dangers of traditional home insecticides have led more Danes to start preparing home-made alternatives with ingredients commonly found in the kitchen and bathroom. With many consumers having become more health-conscious and more determined to adopt sustainable lifestyle habits in recent years, it is likely this trend will gain momentum over the forecast period, further depressing demand for commercially manufactured products.
As is the case across the home care market, it is expected Danes will continue to gravitate towards products offering multiple functions in home insecticides over the forecast period. Aside from the convenience and value-for-money factors, the appeal of such products should be bolstered by concerns that are specific to this category, namely the perception that buying fewer but more versatile home insecticides can enable consumers to reduce the overall risk to their health and the environment.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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