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Country Report

Home Insecticides in

Home Insecticides in Denmark

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Record heat during the summer boosts sales in most categories

The hot summer weather in 2018 drove sales in multiple categories. According to the Danish media, while in normal temperatures in Denmark it takes around two months for a fly to become fully developed, during a heatwave it takes only about two weeks.

Consumers face a dilemma

The growing natural home care trend in Denmark dictates that consumers should choose sustainable products with the fewest possible chemicals, while also aiming to remove unnecessary chemicals from their homes. The heatwave in 2018 did not just bring lots of sunny weather but also a large number of insects.

Electric insecticides fit well with the chemical-free trend

The higher number of insects during the summer provided an opportunity for electric insecticides to show that it is possible to keep insects away without the need for chemicals. Many consumers opted to try and eradicate flying insects via these products, which also benefited from the fact that they are convenient and easy to use.

COMPETITIVE LANDSCAPE

SBM Développement remains the leading player

Following the acquisition of Bayer in 2016, SBM Développement now owns the category’s leading brand, Kvit. The brand benefits from being well-known to consumers and having a strong presence on retail shelves, with this being enough for it to maintain its leading position as no social media activities have been seen.

Rise and fall of private label in electric insecticides

Nyborg Isenkram & Sportsforretning, the owner of the well-known DIY chain Harald Nyborg, started out having a successful year in 2018 with its Sartano chemical-free electric insecticides. The idea behind the product is that it attracts insects via a UV light and then zaps them with electricity.

Ecostyle to increase its presence

The latest trends in Denmark resonate perfectly with the positioning of Ecostyle. The company has a well- maintained page on Facebook, where it seeks to engage with consumers, informing them about its commitment to developing products which respect both people and animals and the environment.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Denmark?
What are the major brands in Denmark?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Denmark?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Denmark - Category analysis

HEADLINES

PROSPECTS

Record heat during the summer boosts sales in most categories

Consumers face a dilemma

Electric insecticides fit well with the chemical-free trend

COMPETITIVE LANDSCAPE

SBM Développement remains the leading player

Rise and fall of private label in electric insecticides

Ecostyle to increase its presence

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Record heat during the summer boosts sales in most categories

Consumers face a dilemma

Electric insecticides fit well with the chemical-free trend

COMPETITIVE LANDSCAPE

SBM Développement remains the leading player

Rise and fall of private label in electric insecticides

Ecostyle to increase its presence

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Denmark - Category analysis

HEADLINES

PROSPECTS

Record heat during the summer boosts sales in most categories

Consumers face a dilemma

Electric insecticides fit well with the chemical-free trend

COMPETITIVE LANDSCAPE

SBM Développement remains the leading player

Rise and fall of private label in electric insecticides

Ecostyle to increase its presence

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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