COVID-19 did not have a direct impact on the sales of home insecticides in 2020, with a value decline of 1% recorded. However, due to travel restrictions during the year, many households chose to holiday locally or within the home during the summer of 2020.
While most areas in home insecticides recorded a decline in 2020, insecticide baits was the only product to record value growth. These items are perceived as environmentally friendly, considered clean and convenient to use, and discreet and suitable for home environments.
SBM Life Science retained its lead in 2020, owning the leading brand, Kvit, as well as the second most popular brand, Baythion. Kvit benefits from being well-known to consumers and having a strong presence on retail shelves, with this being enough for it to maintain its leading position as no social media activities have been witnessed.
Following a decline in growth in 2020, value growth is set to post positive results in 2021, recording a value CAGR of 2%. However, volume sales will not be as positive, with a decline recorded in each area apart from insecticide baits, which will continue to benefit from being perceived as the most eco-friendly offering.
Sustainability and environmental concerns are encouraging households in Denmark to seek alternatives to home insecticides. This is set to increase over the forecast period, with some consumers looking to make insecticides with ingredients found around the home.
Sales of home insecticides are highly seasonal and tied to the summer months. As such, Denmark’s cold, temperate climate, means that there is often no need for insecticides during the winter months.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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