Home Insecticides in Mexico

PROSPECTS

Natural products and essential oils compete with products in the category

In Mexico, the use of natural remedies and various products that are seen as more natural than home insecticides along with the use of essential oils to avoid mosquitoes and insects is a growing trend. These products present indirect competition to home insecticides as some consumers that already use essential oils for various other purposes can also use them to avoid mosquitoes and insects in their homes, while some people even apply diluted essential oils directly onto their skin to protect them from insect bites.

Consumers still searching for the most practical products

The most popular formats in home insecticides tend to be those which can be used to eliminate mosquitoes as quickly and efficiently as possible. Thus, spray/aerosol insecticides is by far the largest home insecticides category and this is mainly due to the ease of use and the clean and efficient application method.

The climate continues to impact the performance of home insecticides

During 2018, many Mexican states registered longer and more intense rainy seasons than normal, while several others did not have the expected number of rainy days, based on previous years. These variations in the climate influenced sales of home insecticides, as did variations in humidity levels, which led to increases in the numbers of mosquitoes and other insects entering consumers’ homes in some parts of the country, while reducing them in others.

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead sales of home insecticides

SC Johnson & Son remains the leading company in home insecticides and this is due to the enduring popularity of the company’s various brands, with Raid and Baygon together dominating value sales in the category during 2018. Between them, Raid and Baygon are present in all categories of home insecticides.

Domestic brand OKO continues to increase its presence

During 2018, local player OKO continued to increase its distribution presence as its products became available through a wider range of retail channels. The OKO brand differentiates itself from its rivals through its colourful packaging designs and its positioning as a brand which is proudly made in Mexico.

New products continue to be launched in home insecticides

Recent years have seen a flurry of new launches in home insecticides and the most important players in this respect have been the category’s largest manufacturers. The main focus of innovation has been more effective formulas, combined with pleasant aromas.

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