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Learn moreFeb 2019
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In Mexico, the use of natural remedies and various products that are seen as more natural than home insecticides along with the use of essential oils to avoid mosquitoes and insects is a growing trend. These products present indirect competition to home insecticides as some consumers that already use essential oils for various other purposes can also use them to avoid mosquitoes and insects in their homes, while some people even apply diluted essential oils directly onto their skin to protect them from insect bites.
The most popular formats in home insecticides tend to be those which can be used to eliminate mosquitoes as quickly and efficiently as possible. Thus, spray/aerosol insecticides is by far the largest home insecticides category and this is mainly due to the ease of use and the clean and efficient application method.
During 2018, many Mexican states registered longer and more intense rainy seasons than normal, while several others did not have the expected number of rainy days, based on previous years. These variations in the climate influenced sales of home insecticides, as did variations in humidity levels, which led to increases in the numbers of mosquitoes and other insects entering consumers’ homes in some parts of the country, while reducing them in others.
SC Johnson & Son remains the leading company in home insecticides and this is due to the enduring popularity of the company’s various brands, with Raid and Baygon together dominating value sales in the category during 2018. Between them, Raid and Baygon are present in all categories of home insecticides.
During 2018, local player OKO continued to increase its distribution presence as its products became available through a wider range of retail channels. The OKO brand differentiates itself from its rivals through its colourful packaging designs and its positioning as a brand which is proudly made in Mexico.
Recent years have seen a flurry of new launches in home insecticides and the most important players in this respect have been the category’s largest manufacturers. The main focus of innovation has been more effective formulas, combined with pleasant aromas.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.