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Country Report

Home Insecticides in

Home Insecticides in Mexico

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural products and essential oils compete with products in the category

In Mexico, the use of natural remedies and various products that are seen as more natural than home insecticides along with the use of essential oils to avoid mosquitoes and insects is a growing trend. These products present indirect competition to home insecticides as some consumers that already use essential oils for various other purposes can also use them to avoid mosquitoes and insects in their homes, while some people even apply diluted essential oils directly onto their skin to protect them from insect bites.

Consumers still searching for the most practical products

The most popular formats in home insecticides tend to be those which can be used to eliminate mosquitoes as quickly and efficiently as possible. Thus, spray/aerosol insecticides is by far the largest home insecticides category and this is mainly due to the ease of use and the clean and efficient application method.

The climate continues to impact the performance of home insecticides

During 2018, many Mexican states registered longer and more intense rainy seasons than normal, while several others did not have the expected number of rainy days, based on previous years. These variations in the climate influenced sales of home insecticides, as did variations in humidity levels, which led to increases in the numbers of mosquitoes and other insects entering consumers’ homes in some parts of the country, while reducing them in others.

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead sales of home insecticides

SC Johnson & Son remains the leading company in home insecticides and this is due to the enduring popularity of the company’s various brands, with Raid and Baygon together dominating value sales in the category during 2018. Between them, Raid and Baygon are present in all categories of home insecticides.

Domestic brand OKO continues to increase its presence

During 2018, local player OKO continued to increase its distribution presence as its products became available through a wider range of retail channels. The OKO brand differentiates itself from its rivals through its colourful packaging designs and its positioning as a brand which is proudly made in Mexico.

New products continue to be launched in home insecticides

Recent years have seen a flurry of new launches in home insecticides and the most important players in this respect have been the category’s largest manufacturers. The main focus of innovation has been more effective formulas, combined with pleasant aromas.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Mexico?
What are the major brands in Mexico?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Mexico?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Mexico - Category analysis

HEADLINES

PROSPECTS

Natural products and essential oils compete with products in the category

Consumers still searching for the most practical products

The climate continues to impact the performance of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead sales of home insecticides

Domestic brand OKO continues to increase its presence

New products continue to be launched in home insecticides

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care continues to register positive growth trends

Promotional activities support sales growth across the category

The rise of e-commerce remains a major, growing trend

Relaunches of existing products and the introduction of new products remain key

Home care is expected to continue registering positive growth

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Insecticides in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural products and essential oils compete with products in the category

Consumers still searching for the most practical products

The climate continues to impact the performance of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead sales of home insecticides

Domestic brand OKO continues to increase its presence

New products continue to be launched in home insecticides

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Mexico - Category analysis

HEADLINES

PROSPECTS

Natural products and essential oils compete with products in the category

Consumers still searching for the most practical products

The climate continues to impact the performance of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead sales of home insecticides

Domestic brand OKO continues to increase its presence

New products continue to be launched in home insecticides

CATEGORY DATA

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care continues to register positive growth trends

Promotional activities support sales growth across the category

The rise of e-commerce remains a major, growing trend

Relaunches of existing products and the introduction of new products remain key

Home care is expected to continue registering positive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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