Home Insecticides in Mexico

PROSPECTS

More extreme weather variations boost demand for home insecticides

Climate conditions that are conducive to growth in different insect populations continued to underpin the expansion of home insecticides in Mexico in 2019. Overall volume sales growth was up slightly on 2018, as in many parts of the country more extreme variations in the weather – greater humidity, higher rainfall, prolonged droughts etc – arising from long-term climate change trends provided ideal breeding conditions for various flying and crawling insect species.

Interest in products made with all-natural ingredients continues to rise

In line with rising health-consciousness and growing concern about environmental issues, Mexican consumers are showing greater interest in home insecticides made with all-natural ingredients. As a result, the number of companies offering such products has increased in recent years.

Fragrance remains a focal point for innovation

Similar to other home care categories in Mexico, manufacturers in home insecticides are increasingly focused on developing products that not only provide greater efficacy, but also have more pleasant fragrances. SC Johnson was among the most active players in this regard towards the end of the review period.

COMPETITIVE LANDSCAPE

SC Johnson remains the dominant player in home insecticides

SC Johnson continued to dominate home insecticides in 2019. Offering an extensive array of product types and formats under its Raid and Baygon brands, the company is present in all categories.

Raid launches new electric insecticide product and spray/aerosol range

SC Johnson introduced a number of new products under its Raid brand over 2018-2019, including Raid Liquid Repellent. This electric insecticide claims to offer 30 nights of protection against mosquitoes, and can be topped up with economical refill packs.

Free mosquito repellent stickers for children offered with H24 products

During the early months of 2019, Industrias H24 ran a novel promotional campaign aimed at families with young children. This promotion offered consumers who purchased select products in the H24 range free mosquito repellent stickers with attractive animal designs.

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