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Country Report

Home Insecticides in

Home Insecticides in Mexico

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

People use home insecticides as a preventative measure against disease

After the disease outbreaks in 2015 of Zika, Chikungunya and Dengue transmitted by mosquitoes the government initiated a strong communication campaign to protect the population in the most vulnerable regions. During that year and 2016 the number of cases dropped drastically and in 2017 the number of cases of infected people was almost negligible after the first quarter.

Consumers prefer spray/aerosol insecticides

The most popular format of insecticides to eliminate mosquitoes will remain spray/aerosol over the forecast period mainly due to its practicality and relatively affordable prices compared to electric insecticides. Despite electric insecticides recording faster growth than spray/aerosol formats towards the end of the review period, the latter is easier to use, mainly in regions with a lack of or unreliable electricity services.

The change in weather favours sales of home insecticides

During 2017, more states registered a longer rainy season of greater intensity, not only during hurricane season but lasting several months. The regular hurricane season spans June to November, however in this year it started in late April in the Atlantic Ocean followed by another in early May in the Pacific Ocean.

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates sales in Mexico

SC Johnson & Son SA de CV owns the Raid and Baygon brands with a presence in all categories of home insecticides and wide distribution among all different channels making it account for more than three quarters of retail value sales in 2017. The company is the only competitor with a strong investment in mass media advertising campaigns which helped maintain its positioning among consumers.

Strategy of free products to avoid reducing prices

Both main companies in home insecticides implemented the strategy of adding free product to current containers in spray/aerosol format, as other companies did in other home care categories, in an effort to avoid a reduction in prices. The domestic brand H24 added 20% free to all products in its portfolio while Raid and Baygon were increased from 400ml to 460ml.

Domestic brand OKO has greater presence in home insecticides in Mexico

During 2017 an increase of distribution through more retailers of the whole product portfolio of the domestic brand OKO was observed. This brand is differentiated from the others by its colourful design and positioning of the brand as proudly made in Mexico with affordable prices and its claims of being highly effective against mosquitoes transmitting dengue fever and other diseases.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Mexico?
What are the major brands in Mexico?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Mexico?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Mexico - Category analysis

HEADLINES

PROSPECTS

People use home insecticides as a preventative measure against disease

Consumers prefer spray/aerosol insecticides

The change in weather favours sales of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates sales in Mexico

Strategy of free products to avoid reducing prices

Domestic brand OKO has greater presence in home insecticides in Mexico

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care has better year than expected

Frequent promotions attract Mexican consumers

Domestic manufacturers almost reach multinational manufacturers

New products help mature categories

Home care is expected to continue growing over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

People use home insecticides as a preventative measure against disease

Consumers prefer spray/aerosol insecticides

The change in weather favours sales of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates sales in Mexico

Strategy of free products to avoid reducing prices

Domestic brand OKO has greater presence in home insecticides in Mexico

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Mexico - Category analysis

HEADLINES

PROSPECTS

People use home insecticides as a preventative measure against disease

Consumers prefer spray/aerosol insecticides

The change in weather favours sales of home insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates sales in Mexico

Strategy of free products to avoid reducing prices

Domestic brand OKO has greater presence in home insecticides in Mexico

CATEGORY DATA

Home Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Home care has better year than expected

Frequent promotions attract Mexican consumers

Domestic manufacturers almost reach multinational manufacturers

New products help mature categories

Home care is expected to continue growing over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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