The increasing prevalence of insects throughout the country, especially in rural areas, led to growth of home insecticides in 2021. Sales of home insecticides continued to be determined primarily by prevailing weather conditions over the review period.
Due to the high convenience of electric insecticides compared with other home insecticide products in getting rid of mosquitos, the category recorded strong growth in 2021. Hungarian consumers are primarily looking for home insecticide products that are simple to use and work immediately.
SC Johnson managed to maintain its lead in home insecticides in 2021 thanks to the popularity of its Raid and Chemotox brands. Meanwhile, second-ranked Bábolna Bio, the major domestic player, has continued to gain share due to the popularity of its flagship brand Protect, which has consistently strengthened its value share in spray/aerosol insecticides, offering continuous innovation as well.
Home insecticides is expected to record further growth over the forecast period as consumers will look to have home insecticide products for multiple insects always at hand, ready to be used when needed. Moreover, the category will benefit from a growing number of product innovations and promotions.
Manufacturers of home insecticide products are expected to increasingly focus on sustainability over the forecast period. More products with packaging made of recyclable materials or comprising eco-friendly, more natural ingredients are therefore expected to be seen in the market going forward.
The strongest value growth over the forecast period should be seen in other home insecticides, with the launch of more products, such as moth proofers, in the category boosting sales. Consumers are expected to show increasing interest in moth proofers as moths have become silent enemies within households, from the kitchen to wardrobes.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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