Given the most common consequences of COVID-19 in home care, none had a very strong impact on home insecticides. Neither home seclusion nor higher cleaning frequency provoked a stockpiling or increased sales of insecticides as this category is strongly correlated to bug/insect presence, usually during the summer, which was not changed with the pandemic.
As the presence of insects during hot weather keeps driving the category, if this overlaps with home seclusion this would have a positive impact on sales. This was the case for a specific period in September 2020 in the city of São Paulo, where due to high temperatures and lack of pest control, there was a major infestation of mosquitoes in areas close to the Tiete River.
In Brazil during the summer average rainfall is higher as well as the likelihood of mosquitoes and other insects, thus being a favourable period for home insecticide sales. In 2020, there was also the expectation, given the national rise throughout the year, that dengue disease would be stronger.
As home seclusion goes on and more consumers adopt home office working practices, insecticide spray/aerosol formats, which often leave unwanted scents or particles in the air, may be avoided as being unhealthy for humans. On the other hand, formats that are more convenient and can be used more harmoniously with consumers while being in the house will tend to increase.
A major concern that consumers have about home insecticides, especially spray/aerosol formats, is the potential harm to health derived from particles being breathed in directly. Also, there is some concern about potential harm to plants and flowers.
Ceras Johnson Ltda and Reckitt Benckiser (Brasil) Ltda have, historically, been the two leaders in home insecticides. While their duopoly is a barrier in more traditional home insecticides, such as sprays/aerosols and coils and baits, when considering other home insecticides (foggers, moth proofers and in-home insect repellents) the sales of small players, represented in “Others”, grew in double-digit current value terms in 2020.
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