Prior to the pandemic, consumers in Israel, especially parents, were increasingly concerned with air quality in their homes, and the potential for harming their children and other family members. Therefore, demand for home insecticides was diminishing and this has continued in response to the pandemic as consumers have been concerned about the ventilation of their homes due to the virus.
In recent years, Israelis have been seeking other solutions that are safer for use at home and which contain more natural components compared to the more traditional spray/aerosol insecticides. Therefore, Baits have been gaining popularity as they are highly effective, especially against ants.
Sano Bruno's Enterprises Ltd continues to dominate air care in 2020. The company benefits from a strong brand marketed for many years and high consumer familiarity.
Over the duration of the forecast period, home insecticides is expected to continue witnessing current value decline. However, this will have little to do with the pandemic as over the review period similar trends were seen and will therefore continue.
Prior to the pandemic, electric insecticides were rapidly growing in popularity due to frequent mosquito infestations in many urban areas. Likewise, consumers were reluctant to spray their homes with insecticides, electric insecticides offered a safe and efficient way to repel mosquitoes.
The largest trend set to dominate the forecast period is the growing demand for eco-friendly products. Green pest control will therefore continue to gain popularity as people move away from toxic products and strong odours.
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This report originates from Passport, our Insecticides research and analysis database.
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