The forecast period is set to see further strong growth in sales of home insecticides and this is based on rising income levels and the fact that home insecticides are seen as absolutely essential among virtually all households in the country. In particular, the threat of dengue is a major concern and this has led to various campaigns being undertaken by the Philippines Department of Health through channels such as educational institutions to warn the general public of the importance of taking precautions against mosquito infestations.
With the threat of infectious diseases boosting demand for home insecticides, ongoing education campaigns highlighting the importance of taking precautionary measures against insect pests to reduce the chances of contracting dengue, among other insect-borne illnesses, are set to ensure a consistently strong performance for home insecticides throughout the forecast period over the longer term. As increasing numbers of Philippine consumers become increasingly educated on the importance of taking preventative measures against mosquito-borne diseases and given the fact that the local population is relatively young in comparison with more developed nations, home insecticides can be expected to continue generating healthy growth for foreseeable future.
Throughout 2017, raids conducted by the Food and Drug Administration (FDA), Regional Special Operations Group (RSOG) and various regional police forces resulted in the seizure of substandard insecticide coils manufactured by China-based manufacturer BaoMa. These products contained ingredients that had not been approved by the FDA and could therefore be potentially harmful consumers.
SC Johnson & Son continues to dominate sales of home insecticides with its best-selling brand Baygon. Baygon is particularly strong in spray/aerosol insecticides, where several variants of the brand are available, most of which target specific insects such as mosquitoes or cockroaches.
Outside the dominance of SC Johnson & Son, local players remained among the most important players in home insecticides in 2018, with Greencoil Industries securing second position through its insecticide coils brand Lion Tiger. In addition, third position was held by Philusa Corp due to the popularity of its moth balls brands Apollo and Albatross.
Insecticide coils tend to be far more popular in rural areas of the Philippines and among low-income communities and this is due to the affordability and value for money that these products represent. For these reasons, the leader in this category, local player Greencoil Industries, focuses mainly on catering to the needs of these consumer groups.
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This industry report originates from Passport, our Home Care market research database.