In 2021, home insecticides saw marginally higher retail volume growth and more dynamic current value growth than in the previous year. Indonesia’s tropical climate creates a continuous breeding environment for mosquitoes and other insects.
Within home insecticides, the trend of consumers gradually shifting from insecticide coils to spray/aerosol insecticides and electric insecticides continued in 2021. Many consumers are becoming increasingly concerned about the potential health impact of insecticide coils, especially families with young children.
The competitive environment in home insecticides is consolidated, dominated by multinationals Johnson Home Hygiene Products, Megasari Makmur and Fumakilla Indonesia. In 2021, Johnson’s Baygon was the leading brand, a position it holds thanks to continuous product innovation.
Home insecticides is expected to see rising rates of retail volume and current value growth throughout the forecast period. There are many mosquitoes in tropical countries, including Indonesia, thus home insecticides are considered essential for households.
The competition amongst players in home insecticides is strong, with four players holding double-digit value shares in 2021, led by Johnson Home Hygiene Products. However, the competition is expected to intensify in the forecast period.
Despite the discounting strategy expected to be applied by companies in the forecast period, current value growth is predicted to significantly outperform volume growth. Along with price rises due to higher production costs and inflation, the continued consumer switch from insecticide coils to more expensive spray/aerosol insecticides and electric insecticides is likely to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Insecticides industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.See All of Our Definitions
This report originates from Passport, our Insecticides research and analysis database.
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