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Country Report

Home Insecticides in

Home Insecticides in Indonesia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive retail volume growth but current retail value sales stagnate

Home insecticides registered modest but slower retail volume growth in 2017 compared to 2016, partly due to the unfavourable economic conditions which caused consumer purchasing power to diminish. Furthermore, as home insecticides are an essential for households, it is approaching high penetration in Indonesia, and this maturity constrained overall growth in 2017.

Shifting within categories of home insecticides

Consumers’ rising sophistication and the growing number of middle-income consumers amidst the unfavourable economic conditions in the country continued to affect consumers’ choice of home insecticide formats, and the shift within categories will limit overall growth potential. Changes in the housing landscape with the upgrading of houses in rural areas will also see consumers upgrade from traditional insecticide coils to advanced formats such as spray/aerosol.

COMPETITIVE LANDSCAPE

Megasari Makmur PT with Hit brand retains leadership

Megasari Makmur is well-known for its Hit brand of home insecticides, which are available in various formats, including spray/aerosol, coils and electric. The company also has Hit Magic Paper in other home insecticides.

Similar presence of domestic players and multinationals

Domestic and international manufacturers held fairly balanced positions in home insecticides during 2017. The established presence of international manufacturers earned consumers’ trust in the product quality offered.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Indonesia?
What are the major brands in Indonesia?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Indonesia?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Indonesia - Category analysis

HEADLINES

PROSPECTS

Positive retail volume growth but current retail value sales stagnate

Shifting within categories of home insecticides

COMPETITIVE LANDSCAPE

Megasari Makmur PT with Hit brand retains leadership

Similar presence of domestic players and multinationals

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

2017 sees the slowest growth of the review period

Consumers focus on cost-saving products

Intensified competition between multinationals and domestic companies

Companies launch premium products amidst tough economic conditions

Slower yet positive retail value growth expected over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive retail volume growth but current retail value sales stagnate

Shifting within categories of home insecticides

COMPETITIVE LANDSCAPE

Megasari Makmur PT with Hit brand retains leadership

Similar presence of domestic players and multinationals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Indonesia - Category analysis

HEADLINES

PROSPECTS

Positive retail volume growth but current retail value sales stagnate

Shifting within categories of home insecticides

COMPETITIVE LANDSCAPE

Megasari Makmur PT with Hit brand retains leadership

Similar presence of domestic players and multinationals

CATEGORY DATA

Home Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

2017 sees the slowest growth of the review period

Consumers focus on cost-saving products

Intensified competition between multinationals and domestic companies

Companies launch premium products amidst tough economic conditions

Slower yet positive retail value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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