Home Insecticides in Indonesia

PROSPECTS

Demand for insecticide coils remains largely in rural areas

Indonesia as a large, developing country still has a population group living below standard in economy. These people are very selective when buying products, especially in regard to price.

Spray/aerosol insecticides is the fastest-growing category, with one-push spray offering efficacy

Amongst categories in home insecticides, spray/aerosol insecticides is the fastest growing. Its volume growth remains in double digits.

Health concerns spur the demand for electric insecticides

Electric insecticides is the youngest category in home insecticides. In the overall category, health has become the main concern, and all players place their focus and attention on developing products with less of an impact on consumer health.

COMPETITIVE LANDSCAPE

Hit competes closely with Baygon, while Vape pioneers a new format

Baygon still leads sales in spray/aerosol insecticides and also ranks first overall. The brand is very strong in Indonesia and top-of-mind for home insecticides in the country.

Baygon and Vape dominate insecticide coils collectively, but local brands stimulate sales too

In the largest category, insecticide coils, Baygon and Vape dominate sales collectively. Hit by Godrej does not compete in this category because it is focusing on spray/aerosol insecticides.

Hit, Baygon and Vape lead the way in electric insecticides

Hit’s position in spray/aerosol insecticides is not at the same level as its performance in electric insecticides, where it leads. However, Baygon has a strong presence in every major category, including electric insecticides.

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