Growth in home insecticides is expected to be relatively flat in 2020, with the outbreak of COVID-19 having little impact on sales. This is due to the main driver of sales for home insecticides being disturbance caused by insects and mosquitos in homes, which did not change due to the outbreak of the virus.
In Thailand, insecticide manufacturers have been launching an increasing variety of products such as snake, rat and gecko insecticides, for rural areas. This highlights how producers are focusing on catering to the needs and preferences of Thai consumers.
Some Thai consumers have begun reducing or eliminating the use of home insecticides, especially in restricted urban spaces, which stifled growth in 2020. In addition, home insecticide coils that generate chemical smoke are no longer used in urban residences, such as apartments and condominiums, since they may activate smoke detectors and similar devices.
Following flat rate value growth recorded in 2020, value growth is set to increase across the forecast period, peaking in 2014 at 4%, and recording a CAGR of 3%. Following the outbreak of COVID-19, Thai customers will continue to look for home insecticide products that promote killing germs and eliminating bacteria while also killing insects.
The widespread threat of dengue fever remains a major issue throughout Thailand and will be the main driver of demand for home insecticides across the forecast period. Therefore, mosquito-killing sprays will be one of the most popular formats for such products in general households, while insecticide coils will lead sales in rural areas.
E-commerce recorded heightened growth during the outbreak of COVID-19, moving from 4% share in home insecticides in 2019 to 8% share in 2020. Consumers migrated to the channel as it offered them a safer form of retailing, allowing them to obtain goods without having to leave the household.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Insecticides research and analysis database.
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