National lockdown restrictions that lasted as long as three months in Spain made it impossible for the usual fumigation works to be carried out in preparation for summer. As a result, in some areas of the country, tiger mosquitos and other biting insects abounded.
Home insecticides continued to experience steady demand pre-pandemic, supported by high temperatures during the summer which follow rain during the spring, leading to a favourable climate for the abundance of insects in Spain, including mosquitos. The marginally slower demand for the largest category in volume terms of spray/aerosol insecticides in 2019 was due to rising concerns amongst the population regarding their safety in the home linked to inhalation of chemicals.
The home insecticides competitive landscape reveals a strong presence of both leading trusted and well-established brands and private label, with the latter holding the highest value share led by Mercadona’s Bosque Verde. While local consumers generally trust the efficiency of known brand names in their ability to quickly address insect infestations rather than risk purchasing lower-quality products, the greater affordability of private label from major retailers has led to more price-sensitive consumers purchasing these products in more expensive formats, especially electric insecticides and insecticide baits.
Climate change in the coming years will see further increases in temperatures in Spain. This will provide the conditions for mosquitos and other insects to proliferate in more areas of the country for longer periods during the summer months.
Electric insecticides was the most dynamic performer in 2020 in both retail volume and current value terms, with this format being increasingly used in the home to address crawling rather than flying insects, due to the rising incidence of ants and beetles. The higher-than-average unit price of this category helps to drive value sales, with greater innovation in this area more likely, such as the introduction of the smartphone-controlled Bloom HomeControl from Henkel.
The average unit price of home insecticides is predicted to begin rising again from 2023. Until then, producers and retailers will reduce or freeze their prices given that they rose higher than usual in 2020 amid much-intensified demand, especially for leading category spray/aerosol insecticides.
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This report originates from Passport, our Insecticides research and analysis database.
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