Home Insecticides in Spain

2020 IMPACT

COVID-19 exacerbates growth in insect population

National lockdown restrictions that lasted as long as three months in Spain made it impossible for the usual fumigation works to be carried out in preparation for summer. As a result, in some areas of the country, tiger mosquitos and other biting insects abounded.

Spain offers fertile ground for home insecticides

Home insecticides continued to experience steady demand pre-pandemic, supported by high temperatures during the summer which follow rain during the spring, leading to a favourable climate for the abundance of insects in Spain, including mosquitos. The marginally slower demand for the largest category in volume terms of spray/aerosol insecticides in 2019 was due to rising concerns amongst the population regarding their safety in the home linked to inhalation of chemicals.

Competition intensifying as category potential deepens

The home insecticides competitive landscape reveals a strong presence of both leading trusted and well-established brands and private label, with the latter holding the highest value share led by Mercadona’s Bosque Verde. While local consumers generally trust the efficiency of known brand names in their ability to quickly address insect infestations rather than risk purchasing lower-quality products, the greater affordability of private label from major retailers has led to more price-sensitive consumers purchasing these products in more expensive formats, especially electric insecticides and insecticide baits.

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