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Country Report

Home Insecticides in

Home Insecticides in Spain

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher temperatures stimulate demand

Over the review period, Spain constantly registered annual temperatures higher than the average, especially in coastal areas. According to AEMET, The Spanish meteorological agency, higher temperatures were particularly registered in the regions of Murcia, Valencia, Catalonia, Galicia and the Balearic Islands.

Electric insecticides most popular in Spain

Electric insecticides remained the most popular format in Spain. Electric insecticides are particularly appreciated for their efficiency and slower release compared with spray/aerosol insecticides, also reducing human exposure to chemicals.

Discounters and internet retailing see gains

Supermarkets and hypermarkets capture the largest proportion of sales. Private label’s low prices and the high level of promotional activities in these two channels lower average prices compared with other channels, appealing to consumers.

COMPETITIVE LANDSCAPE

Two players account for bulk of sales

Johnson Wax and Henkel Ibérica are the two main players in home insecticides and compete for the lead, holding similar shares. The two manufacturers are present in all subcategories and own the most popular brands.

Private label continue to expand

As a consequence of the lower disposable incomes suffered over the years of economic crisis (2008-2014), consumers became particularly price sensitive, leading to the rapid expansion of private label products. Mercadona’s Bosque Verde leads private label share thanks to the vast network of the retailer, and the good reputation of its products.

Safety and use drive innovation

New product developments respond to two main consumer demands: easy-to-use products, and safety. On the first point, Henkel launched two new products under its Bloom brand: Bloom Zero reed diffusers and the new Bloom Polillas format.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Spain?
What are the major brands in Spain?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Spain?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Spain - Category analysis

HEADLINES

PROSPECTS

Higher temperatures stimulate demand

Electric insecticides most popular in Spain

Discounters and internet retailing see gains

COMPETITIVE LANDSCAPE

Two players account for bulk of sales

Private label continue to expand

Safety and use drive innovation

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2012-2017
Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Insecticides in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher temperatures stimulate demand

Electric insecticides most popular in Spain

Discounters and internet retailing see gains

COMPETITIVE LANDSCAPE

Two players account for bulk of sales

Private label continue to expand

Safety and use drive innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Spain - Category analysis

HEADLINES

PROSPECTS

Higher temperatures stimulate demand

Electric insecticides most popular in Spain

Discounters and internet retailing see gains

COMPETITIVE LANDSCAPE

Two players account for bulk of sales

Private label continue to expand

Safety and use drive innovation

CATEGORY DATA

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

MARKET DATA

SOURCES

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