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Country Report

Home Insecticides in

Home Insecticides in Turkey

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rising insect population in summer, while people are spending vacation time at home or in rentals due to COVID-19, boosts demand for home insecticides in 2020

In 2020, COVID-19 had an indirect effect on volume growth of home insecticides. Due to the pandemic, which coincided with the approaching spring/summer period, Turkish people preferred to spend their holidays at summer houses that they owned/rented rather than visiting hotels due to the fear of becoming affected with COVID-19.

Reluctance to use spray/aerosols causes a shift towards electric insecticides in 2020, but the former format remains popular, and continues to gain share from baits

Volume sales of electric insecticides went up by low double digits in 2020. This category is seeing growing use as a means of combatting mosquitos as people increasingly avoid using sprays, which they regard as toxic and which require ventilation in rooms where they are applied.

Johnson Wax and domestic player Eczacibasi Ilac both strengthen their leading value share in home insecticides in 2020

In 2020, Johnson Wax, with its Raid brand, maintained and strengthened its leading value share within home insecticides. The local company Eczacibasi Ilac ranked second with its Baygon and Detan brands.

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Home Insecticides Market Sample Report Home Insecticides Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Insecticides in Turkey?
What are the major brands in Turkey?
Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Turkey?
What are the key new product launches in the insecticides market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Insecticides in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising insect population in summer, while people are spending vacation time at home or in rentals due to COVID-19, boosts demand for home insecticides in 2020

Reluctance to use spray/aerosols causes a shift towards electric insecticides in 2020, but the former format remains popular, and continues to gain share from baits

Johnson Wax and domestic player Eczacibasi Ilac both strengthen their leading value share in home insecticides in 2020

RECOVERY AND OPPORTUNITIES

Volume growth is set be lower as higher demand for home insecticides related to COVID-19 behavioural changes in the summer diminishes from 2021 onwards

Electric insecticides is expected to demonstrate the highest growth, but demand for spray/aerosol formats is also expected to steadily grow

While private label home insecticides are yet unavailable, they are expected to pose a significant challenge to leading players once they are launched

CATEGORY DATA

Table 1 Sales of Home Insecticides by Category: Value 2015-2020
Table 2 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 4 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 5 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 6 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Insecticides in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rising insect population in summer, while people are spending vacation time at home or in rentals due to COVID-19, boosts demand for home insecticides in 2020

Reluctance to use spray/aerosols causes a shift towards electric insecticides in 2020, but the former format remains popular, and continues to gain share from baits

Johnson Wax and domestic player Eczacibasi Ilac both strengthen their leading value share in home insecticides in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Insecticides in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising insect population in summer, while people are spending vacation time at home or in rentals due to COVID-19, boosts demand for home insecticides in 2020

Reluctance to use spray/aerosols causes a shift towards electric insecticides in 2020, but the former format remains popular, and continues to gain share from baits

Johnson Wax and domestic player Eczacibasi Ilac both strengthen their leading value share in home insecticides in 2020

RECOVERY AND OPPORTUNITIES

Volume growth is set be lower as higher demand for home insecticides related to COVID-19 behavioural changes in the summer diminishes from 2021 onwards

Electric insecticides is expected to demonstrate the highest growth, but demand for spray/aerosol formats is also expected to steadily grow

While private label home insecticides are yet unavailable, they are expected to pose a significant challenge to leading players once they are launched

CATEGORY DATA

Home Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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