Over the forecast period, home insecticides is expected to continue to grow, mainly due to the growing population and household in the country. The majority of the growth will come from electric insecticides, stealing share from the spray/aerosol format.
Following the outbreak of COVID-19, players invested significantly in e-commerce, with consumers appreciating online for offering a safer form or retailing at the time. During the forecast period, the share of online shopping is expected to increase, with many having become accustomed to the ease and convenience offered.
The leading players in the sector are expected to continue being Johnson Wax and Eczacibasi, with the former having a higher share. The share of Eczacibasi is, however, expected to go up due to its more favourable prices and very long-established brands.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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