Depilatories in Austria

June 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Depilatories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Depilatories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Depilatories in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Depilatories in Austria?
  • Which are the leading brands in Austria?
  • How are products distributed in Austria?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Depilatories in Austria - Category analysis

KEY DATA FINDINGS

Slow return to normality sees use of depilatories become routine again
New launches add dynamism to depilatories
Procter & Gamble leverages a strong brand and investments to lead the category
Positive but slow growth anticipated as the market size stabilises
More specialised products to gain traction, but professional hair removal services remain a threat
High prices may see switches to lower-priced offerings
Table 1 Sales of Depilatories by Category: Value 2017-2022
Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027

Beauty and Personal Care in Austria - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Depilatories

  • Hair Removers/Bleaches
  • Women's Pre-Shave
  • Women's Razors and Blades

Depilatories

This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Depilatories research and analysis database.

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