The forecast period is expected to see depilatories register a decent sales performance in Romania, with sales set to increase as depilation is expected to become more important in the personal grooming routines of local women. It is expected that more dynamic growth rates will be registered in the category during winter and this acceleration in sales growth during colder months is set to be due to a combination of factors.
With demand for depilatories set to become more mature during the forecast period, it is likely that category players will look to distinguish their products and make them stand out on retail shelves by adding value and positioning them as unique and better able than rival products to meet the specific needs of consumers. This can be seen as part of the personalisation trend, which involves brand owners in various categories of beauty and personal care constantly introducing new products that cater to the specific needs of consumers in an effort to tap into unrealised demand and broaden their respective consumer bases, whilst also capturing the attention of consumers looking for added value and products that make their personal needs.
During the forecast period, it is anticipated that there will be higher demand for depilatories that offer convenience to busy urban confessionals at a time when the pace of life is accelerating for many Romanian consumers. Specifically, this is set to result in higher demand for hair removers/bleaches, a category of products that are known to provide a quicker and more convenient form of depilation than women’s razors and blades.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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