The first wave of COVID-19 resulted in a lockdown of Spain from 15 March to 28 April. However, the “new normality” did not arrive in the country until the end of June.
As Spain is increasingly experiencing milder winters and higher temperatures due to climate change, sales of depilatories are becoming less prone to seasonality. With Spanish women increasingly wearing summer clothing with bare legs for longer periods within the year, they use depilatories more frequently, which benefits the performance of the category.
Procter & Gamble España SA remained the leading player in depilatories in Spain in 2020, although competition from branded and private label rivals strengthened. Reckitt Benckiser ranked second among the branded companies although it lost ground in depilatories over most of the review period mainly due to investing more in small electric epilators (not covered in this report) and focusing less on traditional wax and cream depilatories.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Depilatories research and analysis database.
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