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Country Report

Depilatories in

Depilatories in Spain

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Salon vs at-home treatments

Due to the weather conditions in the country, hair removal is part of Spanish women’s beauty routine throughout the year, but especially over the summer months, when depilation and the use of depilation products grows by over 50%. Over the review period, due to the poor economic situation the country, a growing number of consumers switched from salon depilation to at-home depilation.

The weather is set to support sales

According to the European Agency for the Environment, along with other southern European countries, Spain is set to suffer the most from climate change in the coming years. It is set to see longer and hotter summers and milder winters.

Men will be the next consumers

Fashion is setting new trends in beauty in Spain. One of these is the need to be hair-free.

COMPETITIVE LANDSCAPE

Competition at the top

Reckitt Benckiser still led depilatories in value terms in 2017. The company is active in the Spanish market with the umbrella brand Veet.

The second player poses competition

Procter & Gamble España consolidated its second position in depilatories in value terms in 2017. It saw strong growth in 2017 mainly as a result of the growing popularity of razors and blades in Spain.

Younger consumers affect sales

Traditionally in Spain, the most popular method of depilation has been waxing. The tradition of using wax has passed from mothers to daughters, and increasingly to sons.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Spain?
What are the major brands in Spain?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Spain - Category analysis

HEADLINES

PROSPECTS

Salon vs at-home treatments

The weather is set to support sales

Men will be the next consumers

COMPETITIVE LANDSCAPE

Competition at the top

The second player poses competition

Younger consumers affect sales

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Salon vs at-home treatments

The weather is set to support sales

Men will be the next consumers

COMPETITIVE LANDSCAPE

Competition at the top

The second player poses competition

Younger consumers affect sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Depilatories in Spain - Category analysis

HEADLINES

PROSPECTS

Salon vs at-home treatments

The weather is set to support sales

Men will be the next consumers

COMPETITIVE LANDSCAPE

Competition at the top

The second player poses competition

Younger consumers affect sales

CATEGORY DATA

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

SOURCES

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