Discounters in the modern channel represent an important outlet for depilatories. Indeed, discounters are shifting their formats to become more accessible and approachable for mid-low and low-income consumers.
Due to the small subcategory size of hair removers/bleaches, there is little historical stability in brand leadership. Nair (Operadora de Tiendas, SA) leads, however, this is because the previous leader, Sally Hansen (Coty Inc) abruptly retired in 2020, and new brands have since entered to further shake things up – such as Millefiori which entered in 2022.
Consumers in Guatemala are presented with different shopping channel options close to their locations, such as traditional small grocers (tiendita”), discounters, and supermarkets, where they can purchase many household items for their needs – including those in beauty and personal care. As such, sales of depilatories are declining in beauty specialists and pharmacies, as consumers are increasingly preferring to purchase many items in a one-stop shop (e.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!