In 2020, depilatories saw retail volume and current value declines, after seeing growth in the rest of the review period. One impact of the COVID-19 pandemic was that Algerians consumed fewer cosmetic products, including depilatories, which are considered non-essential by many.
Nevertheless, depilatories only saw a minor current value decline in 2020, along with a slightly stronger retail volume decline. Before the COVID-19 pandemic, there was a rising trend of visiting beauty salons for hair removal in Algeria.
The already existing economic hardship in the country was further affected by the COVID-19 pandemic in 2020, which had a negative impact on household incomes and purchasing power. Moreover, growing restrictions on imports led to the rising cost of imported depilatories, which helped domestic players to gain ground.
Depilatories is expected to rebound to growth in 2021 and for the rest of the forecast period in both retail volume and current value terms. Such products will continue to carve a niche in the growing beauty industry, although their use is predicted to remain quite low due to the availability of traditional home-made substitutes in Algeria, such as sugaring.
However, although strong price rises will boost current value growth, depilatories is expected to see a gradual slowdown in growth in retail volume terms in the forecast period. This can partly be attributed to price rises and the return to beauty salons for depilation.
New product launches are likely to be seen in the market in 2021 and beyond, mainly targeting higher-income consumers. The growing trend towards organic and natural ingredients is expected to encourage manufacturers to develop and launch new depilatory solutions, such as gentler formulations that exfoliate the skin or ensure odour-free depilation, and advanced creams that enable quick depilation.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Depilatories research and analysis database.
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