Overall the depilatories category remains relatively small in the Dominican Republic and the products that are most frequently used by consumers remain traditional. For example, although other options are available at specialised beauty spas or clinics such as professional services for waxing or hair removal, use of these products remains concentrated in a very small segment of the population with access to these services and the purchasing power to afford them.
In the Dominican Republic, women’s razors and blades, along with hair removers/bleaches, make up the vast bulk of the depilatories category as this reflects the level of consumer awareness and demand. Unlike the men’s subcategory, women’s pre-shave has yet to take off in the country as most women do not believe it is necessary.
In 2018, Distribuidora Corripio led depilatories with its top-selling Gillette Venus offering. Gillette is a strong brand in the country and thanks to its results in men’s products, many consumers identify Gillette with reliability and quality.
Although the competitive landscape is not expected to undergo any significant changes over the forecast period, the high degree of concentration reduces the number of annual launches. In some select outlets within the modern channel, some brands have been increasing their presence, such as Schick.
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This industry report originates from Passport, our Beauty and Personal Care market research database.