Executive Summary

Jun 2019
PROSPECTS
Depilation is still seen as important in creating an attractive appearance

The Polish and international media promote an idealised image of women in which there is no space for hair on the exposed parts of the body (especially the legs, underarms and bikini area). Many women aspire to achieve this image and want to look attractive both to themselves and their partners.

Consumers drawn to natural products

Ecological depilatories products based on natural ingredients are becoming more and more popular among eco and health conscious consumers. Customers generally prefer natural products that are safe for the skin, hypoallergenic and which do not irritate the skin.

Prospects for depilatories are positive, but threats are also visible

The outlook for depilatories is optimistic. The desire for a young and attractive appearance and the ever-growing influence of social media and the ‘selfie’ culture is likely to continue driving demand for depilatories.

COMPETITIVE LANDSCAPE
Procter & Gamble DS Polska Sp zoo maintains leadership

Procter & Gamble remains the clear leader in depilatories thanks to the strong position of its Gillette brand. Women’s razors and blades is still the most popular method of hair removal in Poland because of the convenience, speed and low price.

Male-specific products appear in the market

Hair removal is also gaining popularity among boys and men, which is also down to the growing influence of social media and the trend towards smooth skin both for women and men. However, men usually look for ways to achieve a comfortable and painless depilation of the chest and back.

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Depilatories in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Poland?
  • What are the major brands in Poland?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Poland - Category analysis

HEADLINES

PROSPECTS

Depilation is still seen as important in creating an attractive appearance
Consumers drawn to natural products
Prospects for depilatories are positive, but threats are also visible

COMPETITIVE LANDSCAPE

Procter & Gamble DS Polska Sp zoo maintains leadership
Male-specific products appear in the market

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Economic growth drives demand for beauty and personal care
Natural products in the spotlight
Beauty and personal care sees strong competition with a flood of new companies
Existing trends continue to develop with no significant new innovation
The future looks bright, but some threats are visible

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources