Depilatories is among the categories of beauty and personal care that have enjoyed increasing popularity and sales growth in recent years in Poland, driven by the growing affluence of society. Above all, the growing popularity of depilatory products has been driven by increasing public awareness of personal care and enhancing aesthetic appeal, mainly among women.
The pandemic outbreak and associated restrictions have hit the Polish beauty industry, but depilatories has not been as badly affected as many other types of beauty and personal care. Despite the relaxation of grooming habits as a result of the pandemic, many consumers of these products regard them as an essential part of their beauty and personal care regimes, and have continued to use depilatories despite the apparent lack to pressure to do so.
The COVID-19 pandemic has not dramatically changed the balance of power in terms of distribution channels for depilatories in Poland. Drugstore chains are still the undisputed leader with the widest range of products for every pocket (including private label).
Positive growth is forecast for sales of depilatories in Poland over the forecast period, with volume sales being outperformed by value sales. The better performance of value sales will by supported in part by eco trends which also extend to this category among beauty and personal care categories.
It is a relatively new trend not to depilate visible body parts. More and more women and girls are no longer hiding hair on their legs.
When choosing a method of depilation, clients are guided primarily by safety and comfort. It is crucial that the method chosen does not cause skin irritation and is fast and effective.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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