The term “Brazilian wax” is familiar and popular around the world. The common local practice can be carried out at home or by professionals in the high number of salons located across Brazil.
Chains of beauty clinics offering depilation are increasingly focusing on laser hair removal and thus represent a stronger substitute for traditional depilatories purchased from retailers. Some of these chains are expanding through franchising, including Não+Pelo, Giolaser, D´pil, Mais Depil and Depyl Action.
Local consumers understand the brands of depilatories offered to them when visiting beauty salons, as most professional products used in salons can also be found in beauty specialist retailers. The mass closure of salons not only reduced sales of the products for professional use, but also reduced the visibility of such brands to be considered by consumers for use at home.
Professional hair removal has been increasingly pressurising at-home depilatories distributed via retailers. In addition, the expansion of beauty salons via franchising offers Brazilian women employment opportunities.
LED technology offered by beauty clinics (that claims to be more effective for diverse tones of skin colours) and new electronic devices to be used at home with laser solutions are emerging as alternative depilation solutions to local consumers. Devices directed to end consumers represent a relatively more affordable expense in comparison to a course of 10 sessions from professional clinics.
Brazilian consumers with lower purchasing power have been facing a more vulnerable situation with the reduction in average incomes combined with rising inflation. This scenario is expected to be slowly diluted over the forecast period, leading to lower retail volume declines and eventual growth for depilatories.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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