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Country Report

Depilatories in

Depilatories in Brazil

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Competition from other related categories continues to pressure sales of depilatories

Depilatories are never the first option for most Brazilians as a method to remove body hair. However, the category posted strong growth rates up to 2014, as consumers started including more sophisticated products in their baskets.

Niche products can potentially drive up category sales

Depilatories mostly targets women, but several companies are introducing products to target other growing segments, such as men and teenagers. As the traditional core consumer seems to be more open to other removal techniques, existing brands can further introduce new products targeting men and teenagers as a first step for these consumers to be introduced to other alternatives apart from razors and blades.

COMPETITIVE LANDSCAPE

Procter & Gamble leads, followed closely by Química Geral do Nordeste and Reckitt Benckiser

The leading three companies – Procter & Gamble, Química Geral do Nordeste and Reckitt Benckiser –dominated depilatories in 2017, but each company is stronger in a specific type of product. For example, Depiroll (Química Geral do Nordeste) is known to have a competitive advantage in the roll-on format, while Reckitt Benckiser through Veet is mostly known for offering different types of hair removal in cream format.

Changing competitive landscape predicted

The competitive landscape could see significant changes in the coming years, as Química Geral do Nordeste and Reckitt Benckiser are quite strong in hair removers/bleaches, while Procter & Gamble dominates women’s razors and blades with Gillette. With the expected economic recovery, some consumers may opt to invest in more specific products, placing the companies that are present in hair removers/bleaches in a stronger position to gain share over the forecast period.

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Samples

Depilatories Market Sample Report Depilatories Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Depilatories in Brazil?
What are the major brands in Brazil?
What is the most prevalent format in hair removal products?
What are the key product development trends in razors and blades?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Depilatories in Brazil - Category analysis

HEADLINES

PROSPECTS

Competition from other related categories continues to pressure sales of depilatories

Niche products can potentially drive up category sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads, followed closely by Química Geral do Nordeste and Reckitt Benckiser

Changing competitive landscape predicted

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Depilatories in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Competition from other related categories continues to pressure sales of depilatories

Niche products can potentially drive up category sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads, followed closely by Química Geral do Nordeste and Reckitt Benckiser

Changing competitive landscape predicted

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Depilatories in Brazil - Category analysis

HEADLINES

PROSPECTS

Competition from other related categories continues to pressure sales of depilatories

Niche products can potentially drive up category sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads, followed closely by Química Geral do Nordeste and Reckitt Benckiser

Changing competitive landscape predicted

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

SOURCES

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