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Depilatories in
Slovenia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Category hampered by other methods of depilation and falling unit prices

Depilatories remained the smallest category in beauty and personal care in 2018 and witnessed low growth. One of the reasons for the category’s poor performance is the increasing availability of economy products within women’s razors/blades, driven by local consumers’ frugality.

Slow growth set to continue over the forecast period

Whilst depilation is regarded as common practice amongst women in Slovenia, and there are no culturally-specific perceptions that would influence its performance, it has been noted that some groups of men, such as athletes, have also established the habit of depilation. Women’s razors and blades saw the most dynamic growth throughout the review period, and was the largest category in depilatories.

Lack of innovation hampers growth

Sales of standard hair removers/bleaches gradually declined throughout the review period, due to the negative influence of the health and wellness trend and consumers’ growing concern about the ingredients used in most beauty and personal care products. This resulted in demand for natural/organic products, where honey or beeswax is used as the primary ingredient.

COMPETITIVE LANDSCAPE
Depilatories remains heavily concentrated

Depilatories in Slovenia is highly concentrated amongst three leading brands, which account for the majority of value sales and are the trend-setters within the category. Nocom led with the Wilkinson brand and was followed by Orbico, which is responsible for the distribution of Gillette for Women from Procter & Gamble.

Innovation could remove obstacles to growth

Company shares changed little in 2018 over the previous year as the top three players maintained their current levels of innovation and marketing activities. Unfortunately, the strategy of diversifying products by specific body part, such as eyebrows, legs and intimate body parts has not produced the desired sales growth.

Brand advantages hamper growth of private label

Private label continued to stagnate in 2018 over the previous year. Although consumers are highly price-conscious when it comes to their purchasing behaviour in depilatories, retailers have been struggling to achieve greater penetration of their private label lines.

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Depilatories in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Slovenia?
  • What are the major brands in Slovenia?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Slovenia - Category analysis

HEADLINES

PROSPECTS

Category hampered by other methods of depilation and falling unit prices
Slow growth set to continue over the forecast period
Lack of innovation hampers growth

COMPETITIVE LANDSCAPE

Depilatories remains heavily concentrated
Innovation could remove obstacles to growth
Brand advantages hamper growth of private label

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth for beauty and personal care in 2018
Consumers demand natural products that focus on health
Leading players adapt their strategies to appeal to shifts in consumer demand
New product launches and innovations in line with major trends in Slovenia
Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources