Producers of depilatories will need to continually focus on product innovation, as local consumers tend to be particularly attracted to novelty, with developments that emphasise multiple benefits likely to gain their attention. Benefits over the forecast period are likely to include the skinification of depilatories, with consumers becoming increasingly knowledgeable about ingredients, and self-care and pampering.
Sustainability and being socially responsible will continue to be top priorities for players, as consumers’ concerns over the health of the planet and the impact of their purchasing decisions on the environment continue to increase. To address these concerns, category players are taking multiple steps by focusing on ethical and environmental issues, including partnering with recycling organisations such as TerraCycle, reducing the use of plastic in their products and/or offering better packaging.
Cosmetic hair removal through permanent epilation, for instance using IPL and laser removal, has become increasingly common and accepted in Australia. This is anticipated to limit the growth of depilatories over the forecast period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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