Shaving remains the most popular at-home depilation method among Saudi women, with waxing a close second. System razors and blades continues to dominate sales of razors and blades.
The challenges facing depilatories the category is nonetheless expected to see steady growth in retail volume terms over the forecast period. Driven by category leader Veet consumers are becoming more aware of the various products available to them for depilation in the home, which range from basic disposable razors to hypoallergenic hair removal creams that are sensitive on the skin.
Pharmacies is projected to continue leading the distribution of depilatories over the forecast period with the channel likely to benefit from the opening of more stores. Pharmacies offer a wide variety of options when it comes to depilatories, including private label options, with sales being backed by regular promotional campaigns and loyalty programmes.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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