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Learn moreJun 2020
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System razors and blades continues to dominate sales of razors and blades. Shaving remains the most popular depilation method among Saudi women, with waxing not far behind.
2019 saw the emergence of a major threat to sales growth in depilatories. With the Saudi government intent on reducing the country’s reliance on oil and gas exports for revenues, it has undertaken a programme of Saudisation.
Veet remained the leading brand in hair removers/bleaches in 2019 and this was the basis of parent company Reckitt Benckiser’s dominance of sales across depilatories during the year. The offers an extensive range of products covering all depilation needs for those who prefer waxing to shaving.
Sales of depilatories are now expected to decline marginally in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is in line with the expected marginal sales decline forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Women’s razors and blades is expected to outperform hair removers/bleaches over the course of 2020, particularly because shaving products are more popular depilatories in general rather than due to any significant shift in demand towards the category as a result of COVID-19.
Depilatories is expected to recover from the negative effects of COVID-19 quickly during the forecast period, not least due to the fact that the category also benefited from the closure of beauty salons across the Kingdom for much of 2020. The category is also likely to benefit from the shift away from professional hair removal services towards retail sales of depilatories due to the rising cost of living.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Depilatories industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.