Depilatories in Saudi Arabia

PROSPECTS

Busy lifestyles drive growth for quick and easy-to-use depilatories

Busy lifestyles due to ongoing social visits and gatherings in Saudi homes, and increased numbers of women entering the workforce are generating growth for quick and easy-to-use depilation methods in Saudi Arabia. The young generation who previously used traditional sugaring, also known as halawa, are switching to wax products in salons or at home.

Women’s razors and blades is highest growth subcategory in depilatories

Key players in women’s razors and blades are expanding their product ranges and availability in distribution channels. Moreover, more brands of women’s razors and blades are being introduced to the Saudi market, supporting their brands with promotional campaigns that include attractive display stands in supermarkets and hypermarkets at reduced prices and with offers.

Hair removers/bleaches continues to increase average unit price of depilatories

Hair removers/bleaches continues to increase the average unit price of depilatories in Saudi Arabia. The main contributor for such growth is the higher number of products and brands as well as increased demand for hair removal creams and waxes which are higher in price in comparison to traditional sugaring (halawa).

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate depilatories

Reckitt Benckiser’s Veet continues to dominate depilatories in Saudi Arabia due to its extensive range of hair removers/bleaches which include Veet Wax Strips, Hair Removal Creams and In Shower Hair Removal Creams targeting specific skin types such as dry, normal, sensitive skins types as well as specific body areas. Its presence in most supermarkets, hypermarkets and chemists/pharmacies also gives Veet an added advantage.

Chemists/pharmacies leads within distribution channels

Chemists/pharmacies leads among distribution channels in Saudi Arabia followed by supermarkets and hypermarkets. Consumers visit chemists/pharmacies on a regular basis to purchase their drugs especially after health insurance companies have made agreements with chemists/pharmacies to provide their members with their chronic medications regularly.

Files are delivered directly into your account within a few minutes of purchase.