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Depilatories in
Saudi Arabia

Country Report

US$990
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Executive Summary

Jun 2019
PROSPECTS
Women’s razors and blades continue to support depilatories

Women’s razors and blades continue to support the development of the depilatories category in Saudi Arabia. Many female consumers appreciate the convenience of shaving due to their busy lifestyles involving social visits and gatherings as well as increasing participation in the paid workforce.

Women’s razors and blades continue to develop

Key players in women’s razors and blades are continuing to extend their product ranges with the introduction of disposable razors, and on-the-go and wet and dry products, as well as products for specific skin types and body parts like bikini lines and eyebrows. The increasing number of brands in the Saudi market, as well as the launch of Nahdi’s private label, Velveta, in women’s depilatories, is further supporting the category’s growth.

Depilatories see unit price increase

The imposition of VAT from 1 January 2018 drove up prices in depilatories. However, ongoing promotional campaigns and demand for disposable razors and multipacks helped to dampen the increase in the average unit price of depilatories in the Saudi market at the end of the review period.

COMPETITIVE LANDSCAPE
Veet maintains lead in depilatories

Veet retains the lead in depilatories in Saudi Arabia due to its extensive range of products, including waxing and hair removal creams targeting specific skin types and body areas. Moreover, Veet invested heavily in advertising at the end of the review period, promoting its products with the Lebanese actress and Miss Lebanon 2004, Nadine Nassib Njeim.

Chemists/pharmacies lead distribution channels

Chemists/pharmacies is the leading distribution channel in depilatories in Saudi Arabia, followed by supermarkets and hypermarkets. Consumers go to chemists/pharmacies on a regular basis to purchase medications, with health insurance companies regularly providing their members with medications for chronic conditions through chemists/pharmacies, as is the case with Bupa Arabia and the pharmacies, Nahdi and Al Dawaa.

Women prefer system razors

Women who shave on a regular basis still prefer to use system razors, as they are perceived to provide a better grip and blades with more benefits than disposable razors. Furthermore, women find purchasing new system razors, which usually include one system razor and two system blades, more appealing than purchasing system refill blades, as the price difference is not significant and it allows them to try more products.

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Depilatories in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Women’s razors and blades continue to support depilatories
Women’s razors and blades continue to develop
Depilatories see unit price increase

COMPETITIVE LANDSCAPE

Veet maintains lead in depilatories
Chemists/pharmacies lead distribution channels
Women prefer system razors

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Social media platforms drive demand
Pharma/therapeutic brands continue to evolve
Beauty and personal care sees increased promotional campaigns
Natural ingredients stimulate beauty and personal care brands
Higher employment rates expected to generate growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources