Depilatories is a small product in terms of value sales in Nigeria, as black women in general have less body hair. Depilatories was also negatively impacted by the pandemic restrictions in 2020, with volume sales falling.
Depilatories in Nigeria remained a fairly consolidated competitive landscape led overall by Procter & Gamble Nigeria, given its strong position within women’s razors and blades. The company also benefits from offering a range of quality products with greater sophistication which are specially designed for the needs of female consumers.
The niche products of women’s pre-shave and hair removers/bleaches performed less well than razors and blades, although they also posted a recovery in 2021. Such products generally perform well during periods of strong economic growth; however, this was not the case in 2021, with high inflation caused by the devaluation of the Naira and continuing global supply constraints dampening demand.
Depilatories will register moderate constant value growth. The product area is far from mature and has significant growth potential.
Women’s razors and blades will continue to drive overall growth in depilatories. Razors and blade are usually the entry point into depilatories for new users, as they are considered easier to use.
Depilatories will still account for limited value sales over the forecast period. African women have less body hair than Caucasian women and removing body hair is also not part of the Nigerian culture.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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