Depilatories usage in Nigeria has low penetration. However, rising incomes amongst women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social and other media, will lead to growing demand over the forecast period.
Women's razors and blades, which are widely available in retail outlets, particularly through modern retailers, will continue to be the key driver of depilatories growth over the forecast period. These constitute the major entry point into the category for new users and are considered the most essential and easiest products to use.
Depilatories will still account for limited retail value sales over the forecast period. African women have less body hair than Caucasian women, and removing body hair is also not part of the Nigerian culture.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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