There are many beauty salons in France and pre-pandemic a large proportion of French women visited them regularly for hair removal treatments. These salons offer consumers professionalism, an accessible quality to price ratio, and allowed consumers to avoid performing tedious and time-consuming hair removal routines at home, particularly in a society in which time is a precious commodity.
Whilst many consumers reduced the frequency of, or even eliminated, hair removal treatments from their beauty routines, other consumers who previously sought treatments in beauty salons opted to perform such procedures at home, thus boosting the sales of some depilatories in 2020. Previous patrons of beauty salons generally opted to purchase wax-based products (within hair removers/bleaches): the technique closest to that practiced in beauty salons.
The category was able to see a small revival in the summer of 2020, mitigating some of the damage experienced during the first lockdown, as the weather was warm, encouraging consumers to spend time outside and wear shorts and skirts. Given that legs and underarms were more likely to be on show, this renewed interest in hair removal among French consumers and boosted sales during this time.
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This report originates from Passport, our Depilatories research and analysis database.
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