Executive Summary

Jun 2019
PROSPECTS
Hair removers/bleaches sees the best performance

Serbian consumers are increasingly switching from women’s razors and blades to hair removers/bleaches, and this is visible in the fact that the latter saw the highest current value growth in 2018. This migration is happening because more and more female consumers are tending to avoid women’s razors and blades because these products often irritate the skin and leave a visible rash-like redness.

Drugstores/parapharmacies continues to strengthen its position

In terms of distribution channels for depilatories, drugstores/parapharmacies held the highest value share in 2018, and it also continued to grow. This channel gained notable value share over the review period thanks to the expansion of two large chains – dm and Lilly – and this trend continued in 2018.

The convenience trend dominates; “eco” products are virtually unavailable

One of the most important trends that affected depilatories in Serbia in 2018 was convenience. This was why products with easy-to-use claims were more popular amongst consumers.

COMPETITIVE LANDSCAPE
Sté Bic and The Gillette Co lead depilatories

The best-ranked producers within depilatories in Serbia in 2018 were Sté Bic and The Gillette Co. These two players offer women’s razors and blades brands that are both well-known and well-distributed.

Private label lines visibly increase in popularity

Thanks to the massive growth in outlet numbers for the dm and Lilly chains, and their consistent investment in private label products, the value share of private label within depilatories in Serbia increased notably over the review period. Other retail chains were either not present in depilatories or accounted for negligible shares.

No significant new launches are detected – manufacturers focus on TV advertising

There were no notable new launches recorded in depilatories in Serbia during 2018. Producers were instead busy improving the distribution of their products, and also providing marketing support for their existing brand portfolios.

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Depilatories in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Serbia?
  • What are the major brands in Serbia?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Depilatories in Serbia - Category analysis

HEADLINES

PROSPECTS

Hair removers/bleaches sees the best performance
Drugstores/parapharmacies continues to strengthen its position
The convenience trend dominates; “eco” products are virtually unavailable

COMPETITIVE LANDSCAPE

Sté Bic and The Gillette Co lead depilatories
Private label lines visibly increase in popularity
No significant new launches are detected – manufacturers focus on TV advertising

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Depilatories: % Value 2014-2018
Table 4 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 5 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Continued steady growth for beauty and personal care
New ingredients and convenience are important new product developments
Many smaller players gain share, but the leading three producers also increase
Many premium products are frequently offered at discounted prices
Accelerated growth is anticipated for the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources