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Depilatories in Pakistan

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Depilatories industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Depilatories industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Depilatories in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Depilatories in Pakistan?
  • Which are the leading brands in Pakistan?
  • How are products distributed in Pakistan?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Depilatories in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Depilatories sales slow due to home seclusion and heightened economic uncertainty
Reduced demand for professional treatments cushions negative impact of COVID-19
Reckitt Benckiser extends its lead as top players shift focus to online sales

RECOVERY AND OPPORTUNITIES

Demand expected to recover quickly in 2021 and grow steadily thereafter
Hair removers/bleaches set to remain the dominant category
TV and social media advertising should continue to broaden appeal of depilatories

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2015-2020 Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Depilatories: % Value 2016-2020 Table 4 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 5 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Depilatories research and analysis database.

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