Depilatories in Mexico

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Depilatories industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Depilatories industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Depilatories in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Depilatories in Mexico?
  • Which are the leading brands in Mexico?
  • How are products distributed in Mexico?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Depilatories in Mexico - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions continue to weigh on demand
Urbanisation and increased female labour force participation driving long-term growth
Private label an emerging competitive threat to brands like Gillette and Nair

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure could drive private label growth
Women’s pre-shave will continue to underperform, as it is not regarded as essential
The product offer will continue to widen

CATEGORY DATA

Table 1 Sales of Depilatories by Category: Value 2016-2021 Table 2 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 4 NBO Company Shares of Depilatories: % Value 2017-2021 Table 5 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 6 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Depilatories

  • Hair Removers/Bleaches
  • Women's Pre-Shave
  • Women's Razors and Blades

Depilatories

This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Depilatories research and analysis database.

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